A guide to sustainable printing on a budget

A guide to sustainable printing on a budget

Sustainable choices for a print production will often affect the cost of the finished product. Some features will save money; others will drive up costs significantly. The range of choices is wide-reaching, and decisions at each stage of the process – from paper choice and page size, to the binding, finishing, and transportation of your …

Elephant poo & wildflower seeds: recycled paper at Frogmore Mill

Elephant poo & wildflower seeds: recycled paper at Frogmore Mill

Both the oldest and one of the most forward-thinking mills in the country, Frogmore Paper Mill is constantly innovating around sustainable paper production. Park spoke to Elena Lewendon, CEO of the historic mill, about the ways in which Frogmore is working to develop its pioneering, sustainably made papers. Frogmore has been recycling paper since 1895. …

Printed lookbook, or brand magazine? How to choose…

Printed lookbook, or brand magazine? How to choose…

Print is proven as an effective medium both for presenting products in creative ways, and for engaging consumers outside of commercial environments. Until a few years ago, these two different purposes called for two different types of production: a  lookbook or catalogue, or a brand magazine. Today, however, that line is blurred. Printed catalogues and …

Print Playbook 2022: marketing best practice for consumer brands

Print Playbook 2022: marketing best practice for consumer brands

Print presents an opportunity to connect with customers in ways that digital cannot – but after two decades of digitalisation, how best to incorporate print into a modern marketing strategy? Click here to download the guide for free, or scroll down to see what’s inside. What’s in the playbook? This free playbook from Park draws …

Successful print marketing starts with customer data

Successful print marketing starts with customer data

It’s surprising how many brands get carried away with the idea of ‘doing a magazine’, with little thought for how it will resonate with readers or support business objectives. Bumble, the dating app, tried to launch an eponymous publication a few years ago and never made it past the first issue. You can speculate as …

QR codes and AR in print: a marketer’s guide

QR codes and AR in print: a marketer’s guide

The most effective uses of QR codes build additional engagement into printed media, and help brands gain direct relationships with their customers. Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America, notes that ‘print today doesn’t stand separate from your digital strategy.’ In truth, many marketers are probably continuing to treat offline and …

Print x digital: the role of print in the marketing mix

Print x digital: the role of print in the marketing mix

The debate around ‘print vs. digital’ is misguided. Pioneering luxury, fashion and direct-to-consumer brands are treating them as complementary channels, to maximise customer engagement and lifetime value. “…the brand was concerned it wasn’t connecting deeply to its evolving target audiences — a mix of up-and-coming Millennials, high-earning Gen X’ers, and downsizing Boomers.” In order to …

10 cost-saving tips for print productions

10 cost-saving tips for print productions

We’ve collated 10 tips that can help you save money on your next print production. To tally the potential savings, we’re using a 2,000 magazine print run as an example, but these points can be applied to any number of products. Now that digital has taken over as the mass-media format, print orders are becoming …

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