Printed lookbook, or brand magazine? How to choose…

Printed lookbook, or brand magazine? How to choose…

Print is proven as an effective medium both for presenting products in creative ways, and for engaging consumers outside of commercial environments. Until a few years ago, these two different purposes called for two different types of production: a  lookbook or catalogue, or a brand magazine. Today, however, that line is blurred. Printed catalogues and …

Fine art printing: a guide to stunning image reproduction

Fine art printing: a guide to stunning image reproduction

The ‘perfect’ printed image depends on good communication with your printer. Informed buyers will find it far easier to achieve their desired results. There’s a ripe opportunity to print higher-quality images, with far less complexity, for publishers and artists who are better-informed about the factors that lead to outstanding print reproduction. At Park, we’re often …

10 cost-saving tips for print productions

10 cost-saving tips for print productions

We’ve collated 10 tips that can help you save money on your next print production. To tally the potential savings, we’re using a 2,000 magazine print run as an example, but these points can be applied to any number of products. Now that digital has taken over as the mass-media format, print orders are becoming …

The digital question for independent magazines

The digital question for independent magazines

The indie mag scene has always prided itself on creating a stunning product. With smaller budgets and less name recognition, creating a magazine with high production values and brilliant writing is the best way to gain recognition. But that doesn’t necessarily get the eyes on your work that your title deserves.  The power of digital …

10 indie magazines tackling sustainability

10 indie magazines tackling sustainability

Independent magazines have always pushed the boundaries of culture. This hasn’t always been to their financial advantage. More often a labour of love than a business, they’re typically side projects alongside somebody’s day job. Sadly, many are too short-lived. But this is also part and parcel of what makes the indie mag. With principles and …

Future of Magazines: Webinar Hosted by Park

Future of Magazines: Webinar Hosted by Park

Many businesses have struggled during Covid-19, but some magazines have proven surprisingly resilient. Whilst reduced ad budgets have caused some to stop printing, many have continued to reach audiences at home – some have even grown in popularity. What does this tell us about the magazine as a business model? Has the supposed ‘decline of …

The Future of Print: Park Speaks to 5Eleven Mag

The Future of Print: Park Speaks to 5Eleven Mag

Much of the dialogue around print and digital publishing pitches the two as alternatives. But is this really the case? The hand-wringing has largely stemmed from declining sales of mass media titles such as newspapers, as brand budgets have flowed towards digital media, and as publications have shifted their focus online. The magazine publishing scene …

Instagram Live: Park & magCulture talk magazine printing during lockdown

Instagram Live: Park & magCulture talk magazine printing during lockdown

In our article last month on the magazines tackling sustainability, we noted that ‘indies mags are ‘uniquely adept at capturing cultural shifts… tackling complex issues with intellect and sensitivity.’ Unsprising, then, that indie titles have proven a resilient and popular media format, even as the majority of brands have gone into hiberanation. Last week, Park …

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