For just 48 hours, at the beginning of October, eBay and Saatchi Art invited a select number of guests to attend a personalised shopping event, called The Art of Shopping.
The two collaborated to create an experimental shopping experience, which brought together art and technology to uncover shoppers' subconscious desires.
The Art of Shopping gave visitors an electroencephalogram headband which gauges visitor reactions to the exhibits. Then from that figured out what might inspire them when shopping.
The "mind-tracking technology" – supplied by tech company MyndPlay – was able to locate moments when the wearer was inspired by what they saw in front of them. It used this to create personalised shopping carts.
We were asked to provide high quality prints, suitable for hanging in a gallery, to be delivered within twenty-four hours. Using our Vutek GS3250LX, we were able to work to a high level of colour accuracy, ensuring that artworks made in the digital process would retain the colours as closely as possible when printed in CMYK. Uniquely, within the industry, Park's large format printers have been colour calibrated to match our FOGRA certified Epson proofs. This ensures the highest level of colour accuracy and colour consistency.
The neuroscience art project has captured the pubic interest: Dezeen, the world's most popular and influential architecture and design magazine, and the winner of numerous awards for journalism and publishing, covered the exhibition in an article by India Block: eBay launches "the world's first subconscious shopping experience"
In addition, On Demand News, formerly the ITN YouTube channel, home for the top visual stories happening across the globe also covered the story: