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STEM Healthcare: office re-fit and branding exercise

Parker Design is an integrated creative agency with over 20 years’ experience. They help clients excel at what they do and remain relevant by discovering opportunities that will connect them with their audiences in new and exciting ways.

Their client, STEM Healthcare is the global leader in pharmaceutical bench-marking, providing commercial, marketing and medical audits. They work with 97% of the top 30 pharmaceutical companies using evidence based methodologies to quantify and benchmark organisational alignment and quality of execution to create practical action plans to accelerate brand performance.

 

The challenge

DisplayByPark had previously worked with Parker Design, demonstrating our creativity, professionalism and high quality in their other projects. In this instance, we were asked to help provide a creative solution which offered longevity and flexibility as part of an office re-fit and branding exercise at STEM Healthcare’s newest office in Gunnersbury.

Our solution

We were involved in the initial concept stage – all the way through to final installation, helping to work on the best solutions to meet the client’s needs. We looked at utilising a number of techniques and solutions to create the clean and professional look and feel.

The white-washed office provided a blank canvas for bold wall vinyl’s to exhibit branding, company values and customer testimonials. DisplayByPark suggested using versatile kiss-cut text and logos to add splashes of colour, inspiration and basic wayfinding.

STEM Healthcare wanted a world map which allowed countries to be added and subtracted to reflect where the company was currently doing business. DisplayByPark devised a solution which allows flexibility in the map, without needing a full re-installation every time something changes. Our solution was to use a combination of permanent wall vinyl with a matt lamination, and a separate layer of temporary wall vinyl which can be added and removed when needed.

The impact of the wall vinyl’s were immediate, they have helped to create a clean and professional working environment, offering longevity and flexibility. A further installation will include a cork-board noticeboard with a spray painted logo, and a timeline wall, which allows for updates as the company grows.

 

To discuss your large format job with Park

please contact James Doran on:

j.doran@parkcom.co.uk 

@ParkCommLondon 

#PrintedByPark 

#DisplayByPark

Floral Street, Covent Garden

Luchford PRM were appointed to market a luxury development with retail to let in Floral Street, Covent Garden. Luchford had the opportunity to meet with Louis Vuitton, but this opportunity was only 2 days later.  

 

The challenge

The brief to Park was to produce 10 copies of a luxurious case bound brochure which would sit in a series with the main brochure which was to be produced in the following two weeks.  Park was alerted to this need on Tuesday morning, with the brochures required on Thursday afternoon.

Our solution

It was agreed that the cover would have to be produced litho, then foiled, so it would match the litho printed and foiled main brochure.

Artwork for the cover arrived at 14.30hrs on the Tuesday.  The cover was proofed and printed overnight.  Artwork for the text arrived at 21.28hrs on the Wednesday and was also proofed and printed overnight.

The cases were white lined to maintain the whiteness of the Colorplan Pristine White, that is to avoid the grey of the grey board showing through and dirtying the white, and the copies were cased and bound on the Thursday morning.

The 10 copies were delivered to Luchford at 14.45hrs Thursday.

 

The results

* A luxurious, captivating marketing piece which conveyed beautifully the lifestyle and ambience of this Convent Garden area

* Vibrant colour, and detail throughout

* Clean, smooth tints in the floorplans

* Well executed foiling and case binding

* Delivered within 48 hours of the first artwork arriving

 

To discuss your property printing requirements with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

Reserva Ponta Do Curral

Athena Advisors, the property investment boutique, was commissioned to produce a marketing brochure for the eco-friendly Brazilian resort of Reserva Ponta do Curral and turned to Park's digital printing services following a recommendation. 

 

The challenge

Athena Advisors wanted a differentiated up-market brochure that conveyed the lifestyle available in the resort. Our challenge was to provide creative input, (especially what could be used within the timeframe and budget) and to produce a technically challenging specification within the very short timeframe of 3 working days.

Our solution

The customer wanted to use an uncoated un-laminated paper for the cover. We recommended that the material be textured to reduce the visibility of any finger-marking caused in handling.

Rather than print the cover, we suggested the beachfront scene be foiled in matt black and the resort name be debossed to add tactility. We added white head and tail bands to add a further touch of quality, and endpapers in a shade of natural stone to further enhance quality and convey the closeness to nature of the resort.

Oxygen 100% offset was proposed for the text as this is 100% recycled while being able to produce a good printed result. The text was printed on our HP Indigo 7800.

The book was PUR bound rather than threadsewn to facilitate digital printing, so saving cost and enabling the customer to enhance the quality and interest by using the silkscreen and debossing on the cover.

 

The results

* A differentiated, eye catching and tactile marketing piece which sympathetically conveys the ecofriendly
but high quality lifestyle available at the resort

* Vibrant colour and detail throughout the text

* Consistent colour

* Well executed foiling and debossing

* Well executed PUR case binding

* Delivered within 3 working days

 

To discuss your property printing requirements with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark