Parker Design is an integrated creative agency with over 20 years’ experience. They help clients excel at what they do and remain relevant by discovering opportunities that will connect them with their audiences in new and exciting ways.
Their client, STEM Healthcare is the global leader in pharmaceutical bench-marking, providing commercial, marketing and medical audits. They work with 97% of the top 30 pharmaceutical companies using evidence based methodologies to quantify and benchmark organisational alignment and quality of execution to create practical action plans to accelerate brand performance.
DisplayByPark had previously worked with Parker Design, demonstrating our creativity, professionalism and high quality in their other projects. In this instance, we were asked to help provide a creative solution which offered longevity and flexibility as part of an office re-fit and branding exercise at STEM Healthcare’s newest office in Gunnersbury.
We were involved in the initial concept stage – all the way through to final installation, helping to work on the best solutions to meet the client’s needs. We looked at utilising a number of techniques and solutions to create the clean and professional look and feel.
The white-washed office provided a blank canvas for bold wall vinyl’s to exhibit branding, company values and customer testimonials. DisplayByPark suggested using versatile kiss-cut text and logos to add splashes of colour, inspiration and basic wayfinding.
STEM Healthcare wanted a world map which allowed countries to be added and subtracted to reflect where the company was currently doing business. DisplayByPark devised a solution which allows flexibility in the map, without needing a full re-installation every time something changes. Our solution was to use a combination of permanent wall vinyl with a matt lamination, and a separate layer of temporary wall vinyl which can be added and removed when needed.
The impact of the wall vinyl’s were immediate, they have helped to create a clean and professional working environment, offering longevity and flexibility. A further installation will include a cork-board noticeboard with a spray painted logo, and a timeline wall, which allows for updates as the company grows.
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