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Beber Mi Sudor “drink my sweat”

Nordic Approach is a sourcing company focusing solely on high quality green coffees.  They do the groundwork to identify, improve, select, and import the best coffees from the most interesting origins.  Every coffee they buy or forward to a client, is selected based on the cup profile.  They believe in transparency through the chain, and premiums going back to the producers, is the only way to achieve a sustainable quality coffee production.

Beber Mi Sudor translates literally as ‘drink my sweat’ – an expression used by Colombian coffee workers to reflect the incredible effort and energy that goes in to producing their crops.  It’s a fitting title for the first in a new series of books Nordic Approach are producing in collaboration with photographer Jake Green, that offer depth and detail to the story of our origin projects around the world.

The book features interviews with farmers, roasters, as well as essays on Colombia’s unique environmental conditions, the intricacy of cupping, and Nordic Approach’s philosophy and experience as a green coffee sourcing company.

The Challenge

Jake joined Nordic Approach on a two-week trip to Huila and Tolima in Colombia.  Beber Mi Sudor is the result of that trip, an exploration of the sheer scale of endeavour that goes into producing Colombia’s most important cash crop.

The resulting images have been crafted into a beautiful book by celebrated art director Melanie Mues, who has responded to the vibrancy and movement in Jake’s images with a volume that feels transient and changeable.

Jake and Melanie wanted the print production to encapsulate the colour, vibrancy, movement and emotions that jump out of the photographs.  He wanted to make the book itself feel transient and changeable.

Park’s strategy was to work in collaboration with Jake Green and Melanie Mues from an early stage in the design of the book to add differentiation to the finished result.  We made suggestions for materials, printing process and binding.

Our Solution

Jake and Melanie wanted the tactility of an uncoated stock.  Park selected a number of papers and supplied white paper dummies, enabling Jake and Melanie to choose the materials that they felt best fitted their design.

Jake wanted to use a premium coloured uncoated stock for the cover and insert, to add novelty, tactility a changeability during the read, but he also wanted to retain vibrancy in the reproduction.  Park therefore proposed that the cover and divider be printed on our HP Indigo press, where the ink would remain on the surface and retain more vibrancy, rather than be part absorbed and softer, as is the case in litho printing.

To further maximise lift by adding a smoothness to the uncoated paper, we sapphire coated the Popset.

To maximise the lift and vibrancy of the images, while at the same time retaining the tactility of read, Park suggested that the images be reproduced on Artic Volume, a coated paper which has an interesting matt feel.

Melanie and Jake wanted a binding that could be easily pulled apart into its component images and reordered according to the readers’ tastes.  A red elastic loop band was sourced and specially manufactured to size.

To ensure the book was a truly a ‘stand out’ coffee table book, the book was designed so that the fore-edge was not trimmed flush.  To deliver this binding to a high standard, the book had to be accurately pre-trimmed and then gathered by hand.

A 200# screen and plate profile specially developed for the uncoated material was used for the litho production.

Proofs were supplied as hi-res Epson proofs for the CMYK sections and Indigo book proofs.

Adhering to ISO12647 colour management targets, we accurately matched the signed-off proofs while the customer passed on press.

Repro, print production, trimming, folding, binding (hand collation) were all completed in-house.

As a final innovative touch, the flat sheet printed overs were collected and sent to Jake, to wrap the 100 books to be used for the launch, adding intrigue and a protective cover.

The Results
  • Collaborative working with Jake Green and Melanie Mues enabled them to achieve a captivating, tactile, innovative, stand out coffee table book
  • Excellent reproduction of the colour, vibrancy and emotions of Jakes’ photography
  • Smooth and consistent areas of solid colour
  • Dense black and very good contrast on imagery
  • Accurate folding and hand collated binding enabling the transient and changeable format
  • Innovative wrapping adding intrigue and protection

 

This book has been shortlisted in the Print, Design and Marketing Awards 2018.

 

To discuss your publication please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

Rock n Roll And Fast Cars

Rock n Roll and Fast Cars was created by Martyn Goddard, famed for his iconic images of fast cars and rock stars.  The British photographer has shot everything from AC/DC to Zagato.  He became part of the new wave music scene of the seventies, working with acts such as Blondie, The Jam, and The Cure to name a few. 

He has contributed to the Sunday Telegraph magazine and had the opportunity to work on portrait and feature shoots with some of the great artists and personalities of the time.  Working for Car, Automobile and Octane magazines, he has worked on wide ranging automotive and travel stories.

The Challenge

Martyn, with the help of Mike Pikes, produced Rock n Roll and Fast Cars, a book of photographs covering forty years plus working as a photographer.  He has always been a freelancer, which gave him freedom to work for an array of interesting magazines and record labels.  The book is all about the images, the people and automobiles.  The reader can browse the pages of photographs and read the accompanying copy and reprints of period stories.  With the help of editor David Lillywhite, the book illustrates the enjoyment Martyn had working on these assignments.

Rock n Roll and Fast Cars is labour of love, Park was entrusted to turn Martyn’s dream into something tangible.  Martyn’s enthusiasm, the subject matter and the plethora of ‘names’ involved in the production of the book, warranted the high production values that Park can bring to a project.

Our Solution

We suggested Munken Polar Rough Crisp White Buckram Finish for the case bound cover, an attractive, tactile uncoated stock which works very well with the matt foil.

Martyn wanted a gloss stock to show off his photographs to the absolute maximum, we suggested Galerie Art Gloss and using a gloss coating to give the images maximum lift and impact.

We were asked to match the special red ink to a laser sheet provided by Jacqui and approved by Martyn, we completed extensive ink trials to achieve the correct red – Red Car Red.

In order to assess which screen would give the best reproduction on the chosen paper, Park proposed a machine scatterproof for the images to be reproduced at 200# and 240# screens.

A fine 240# Sublima screen, specially developed for coated materials, together with our coated stock plate profiles and hard drying inks were chosen.

All four colour black and whites images were neutralised to minimise any tonal change likely to be incurred through the printing process (four colour black and whites are very colour sensitive to slight movements of paper during printing).

Final proofs were supplied as hi-res Epson proofs on coated paper.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while the customer passed on press.  We printed on the KBA with an in-line gloss coat.

Print production and folding were completed in-house, while a representative of Park supervised the outworker for the case binding and foiling on the cover and dust jacket.

As a special thank you we were presented with signed copies of the book.

The Results
  • Park’s creative advice and high production values have helped Martyn to achieve a highly captivating product within a tight timeline and a modest budget
  • Accurate reproduction of the imagery with excellent lift and retention of detail
  • Dense black and very good colour consistency on the monochrome imagery
  • Accurate folding and case binding

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

Twelfth Night Mark Rylance by Mary McCartney

Park were privileged to have been chosen by Mary McCartney to print her new book 'Twelfth Night'.  Twelfth night follows Oscar winning actor Mark Rylance and cast backstage preparing for his ground-breaking run as Olivia in Shakespeare's Twelfth Night at the Belasco Theatre on Broadway, New York.

When it was agreed that Mary was to shoot Mark and the cast, the understanding was that she would leave as soon as he was made-up.  Rylance had never before allowed anyone to photograph him after that moment.

Mary duly began to pack up her equipment, but to her surprise Rylance leaned over and asked whether she would like to continue to photograph him and the rest of the cast (including Stephen Fry in the role of Malvolio) backstage.

The Challenge

Twelfth Night documents this intimate and privileged experience, capturing the entire performance preparation undertaken by each of the actors and musicians; from both the intense psychological preparation to the candid moments of relaxation that help balance the intensity of the performance.  Mary's work creates a fascinating juxtaposition of these intricately costumed figures in various stages of period dress, set against the backstage spaces of the theatre.

The book had to be of a very high standard.  Thomas Persson, the designer, and Mary McCartney asked Park to take a proactive role, making recommendations to deliver a captivating product that accurately conveyed the photography within a modest budget of £11,000.

The book was also required in a very tight timeframe to be ready for the launch and book signing in Oxford Street.

Our Solution

We suggested Keaykolour for the cover, an attractive, tactile, off-white, uncoated stock available at a much more cost-effective price than Colorplan.

Rather than print the front cover image directly on to the Keaykolour, we proposed the image printed onto a 200gsm board, be anti-scuff matt laminated to protect from damage in binding and subsequent handling, affixed with glue to the reverse, before being trimmed and accurately placed by hand within a debossed panel on the front cover.

Guidance was provided to the customer on how to create the cover artwork, to allow for casing and the debossed panel.

Mary and Thomas wanted a matt, tactile feel for the text. Park proposed Magno High Volume, an unusual paper only available in mainland Europe, which is both matt and high bulking.  The high bulk allowed the customer to reduce grammage, saving on paper and distribution costs, enabling the saving to be spent on adding creativity, whilst keeping within the total budget.

In order to assess which screen would give the best reproduction on the chosen paper, Park proposed a machine scatterproof for the images to be reproduced at 200# and 240# screens.

A fine 240# Sublima screen, specially developed for coated materials, together with our coated stock plate profiles and hard drying inks were chosen.

All four colour black and whites images were neutralised to minimise any tonal change likely to be incurred through the printing process (four colour black and whites are very colour sensitive to slight movements of paper during printing).

Final proofs were supplied as hi-res Epson proofs on coated paper.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while the customer passed on press.

Print production, folding and affixing the front cover printed panel were completed in-house, while a representative of Park supervised the outworker for the case binding.

As a special thank you we were invited to the prestigious book signing party and were presented with two copies, personally signed by Mary and Mark Rylance.

The Results
  • Park’s contribution in enabling the customer to achieve a more creative, tactile, captivating product within a tight timeline and a modest budget
  • Accurate reproduction of the imagery with excellent lift and retention of detail
  • Dense black and very good colour consistency on the monochrome imagery
  • Interesting tactility to the cover and text pages
  • Accurate folding and case binding
  • Image on the front cover accurately placed within debossed panel

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark