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Immortal

Warren du Preez and Nick Thornton Jones are regarded as two of the industry’s leading artists within image making and film. Their distinctive approach in visual communication and experimentation has resulted in striking and highly original artworks for the worlds of beauty, fashion and music.

IMMORTAL is a body of work from their collaborations over the past year. It is a realisation of ideas from across the media of photography, art, music, fashion, and film.

 

The challenge

Limited edition lithographic prints from the IMMORTAL exhibition were required as a boxset for sale during the exhibitions.

The printed elements were to be a showcase – affordable but special. The stunning images, all highly detailed, ranged from monochromes, through rich and subtle metallics and colours, to startling electric images containing vibrant violets, greens, reds and oranges. The photographers wanted to convey the depth, range and essence of their work within the box set.

 

Our solution

Warren and Nick wanted to work in collaboration with Park from an early stage; we first met them in July 2016 so they could outline the idea, explain the ethos surrounding the exhibition and to perform some early Indigo tests on iridescent stocks.

Park proposed the three materials that were ultimately chosen which would best help convey the original imagery. These included a hybrid sheet, a high gloss art and two iridescent sheets – a platinum and a mother of pearl.

The images were very high resolution and some contained vibrant greens, reds, violets and oranges. Had these images been reproduced using conventional four colour process, the power, vibrancy and luminosity would have been dulled. To ensure this did not happen, and that the images were accurately conveyed, Park applied the following:

*Heptachrome (seven colour) printing

*Specific profiles for each image

*Multi-screening technologies

*Special inks and coatings

*Three creative papers each which best conveyed each image

Heptachrome printing comprises 4 colour process plus 3 extra colours, with the 3 extra colours being reproduced as separate channel rather than as integrated colours. The extra colours chosen were 021 orange, pantone green and pantone violet. This ensured that the oranges, greens and violets contained in the images were reproduced colour accurately and that their vibrancy and luminosity was captured.

To further enhance the colour accurately and to maximise the depth of colour, specific profiles were created for each image. Where, for example, an image contained a bias of one colour, say red, we added the red 032 channel to those areas of the image. This ensured that the areas of deep colour within the images were accurately conveyed.

Different screenings were applied to the images - either a fine stochastic screen, a conventional screen or a hybrid mixture of conventional and stochastic. A stochastic screen was applied to ensure highlight and shadows remained smooth and a conventional screen was applied in the mid tones were colours needed to be more controlled.

When producing the monochromes, we used a type of duotone. There were two plates, each with a different screen angle. One plate contained a standard mono image with a 5% highlight dot, and a 90% shadow dot. The other plate contained a silhouette of the image, which when combined with a standard image, enhanced the shadows, edges and details areas to create a deep mono image with extra detail sharpness and contrast. On the poster, the black border was made up of a four colour black to achieve a deep dense black. On the Sejaku, the silver square sitting behind the title was created by printing in solid silver.

High pigmented Japanese TOYO inks, were used on the hybrid and gloss sheets to further enhance vibrancy and allow a wider use of the colour gamut.

A gloss coating was applied to the gloss stock to further enhance the images, and a coating invisible to the naked eye was especially created and applied to the iridescent sheets to enhance drying on these slow drying stocks and ensure the launch date was hit.

The final result was ‘knock out’. The power, luminosity, detail, depth and hue of colour of the original images was truly captured and reproduced in this magnificent box set.

Duplexed invitations for the launch were produced to a very high standard, within an exceptionally fast 36 hours reflecting Park’s ability to produce a great speed when required.

 

The results

*The images were conveyed in print with an accuracy that stunned Warren and Nick, and the creative world

*The detail depth and range in character was captured and accurately reproduced through careful application of a range of different screen profiles, specialist inks, and unusual materials

*The high level of detail and depth of colour achieved on the iridescent stocks was exceptional

*Monochrome images had a unusual depth and contrast, achieved through the use of two blacks printing in negative and positive

*The hue and vibrancy of the electric images was accurately captured and conveyed by the use of innovative heptachrome (seven colour) printing and specialist high pigment TOYO inks

*Detail was retained on the hybrid sheet X-per through careful choice of screens, profiles and ink

*The brochures and posters were presented in a beautiful eye catching box, of which there were four different versions carrying different colour schemes and images

*All the above was achieved within a seven day working turnaround in order to meet the launch dat

*Invitations produced to a very high standard within an exceptionally fast turnaround

 

The British Journal of Photography covered the printing of Warren and Nick's Immortal in their June issue.

 

This publication won a Print, Design and Marketing Award for Creative use of Substrates

 

 

 

 

 

 

 

 

 

 

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

The Nature of Motion Nike

NIKE, named after the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

For the occasion of Milano Design Week 2016, 8 progressive contemporary designers joined Nike's internal design team to explore ‘Natural Motion’ through various mediums.

The final room in the exhibition featured over 30 experimental sports shoes that had been adapted to amplify the motion of the body.

 

The challenge

The Nature of Motion book marks the efforts put into the Milano Design Week, it follows the artists, Nike’s journey through the years, the concept of one of their most innovative products, Nike’s experiments in natural motion and the peripheral talks, runs, dinner, party, retail and digital presence, and media coverage of the exhibition.

Like the exhibition, the Nature of Motion is a book where design, science, technology and emotion meet.  Readers are sent on a journey that leaves them with a deeper understanding of the brand’s mind set, on both a practical and conceptual level - going beyond the sport shoe.

The production of the case bound book and slip case were to be of an extremely high standard as the book was to go to Senior Executives within Nike.

 

Our solution

Digitally printed on the HP Indigo seven colour 7800 digital press, Park advised on the paper stocks to be used, inks and technical details of the production.

We provided white paper dummies to test the stocks and after consulting with Nike, Park changed the paper stock in order to convey a higher quality feel. The customer thought the stocks were too rigid but didn’t want to change the stock or the weight, so Park suggested changing the grain direction, making the page more malleable. Nike was happy with this suggestion and white paper dummies were resupplied.

We neutralised the 4 colour black and white images and the artwork was processed using an HDI – 175 screening combined with customised LUT settings.  Proofs were supplied as HP Indigo book proofs

In order to save the customer costs, Park employed a two-hit, one shot of black ink on the fluorescent sheets so the material did not need to be sapphire coated and a five-hit, one shot of white ink onto the black dividers, a much more cost effective alternative to white silk screen or white foiling.

Print production and folding were completed in-house, while a representative of Park supervised the outworkers for the case binding and foiling.

 

The results

*Excellent lift and detail achieved on the uncoated material

*Very good contrast on imagery

*Malleable pages with a high quality feel

*4 colour black and white images neutralised and proofed on correct paper materials.

*Two-hit, one shot of black ink on the fluorescent stock

*Five-hit, one shot of white ink onto the black dividers

*Fine detail foiling on the cover

*Accurate folding and case binding

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

 

This publication has been nominated for:

*Print, Design and Marketing Award for Hardbacked Books

*PrintWeek Awards for Bespoke Digital Printer of the Year

*Digital Printer Awards for Books

This publication won:

*Digital Printer Awards for Creative use of substrates

 

75B A Potted History of Pret

In 1986, Pret had a mission to create, handmade, natural food, avoiding the obscure chemicals, additives and preservatives common to so much of the ‘prepared’ and ‘fast’ food on the market today.

In the last 30 years, they’ve continued to grow cautiously. Today, they have over 350 Prets worldwide with shops in the UK, USA, Paris, Hong Kong and Shanghai. They serve more than 300,000 customers every day, all of them looking to enjoy their fresh, healthy menu.

 

The challenge

75B is a collection of memories, rumours, quotes and pictures from the first 30 years of Pret. A celebration of their successes (and failures) for key stakeholders – the book is dedicated to Pret staff and customers past, present and future.

They wanted a result worthy of their success which reflected the dedication of their staff, high quality food and their use of natural ingredients. Park’s own high standards of production, customer care and Corporate Social Responsibility fitted with their ethos.

 

Our solution

We made suggestions on materials suitable for foiling but, proposed that they consider white-lining the casing board to reduce show-through to the grey board underneath. Park also proposed a selection of ribbons suitable for the head and tail bands.

We then prepared case-bound white paper dummies using three different cover casing materials, and three different coloured head/tail bands.

For each material a white-lined and an unlined dummy were prepared allowing the customer to decide whether to pay the extra cost of white lining.

We machine scatterproofed the images, enabling Park to choose the correct screen for the best reproduction, and the customer to check that the images reproduced on paper as they anticipated.

A fine 240# Sublima screen, specially developed for coated materials, was chosen to retain impact and detail within the imagery while keeping the highlights, low lights and tints smooth and even.

Plate profiles and hard drying inks, specially developed for each of the coated and uncoated stocks were used for the text and endpapers.

Proofs of final artwork were supplied as hi-res Epson proofs on coated paper for the text sections.

The sheets were printed to the ISO 12647-2 (2013) colour standard, accurately matching the signed-off Epsons for content and the scatterpoofs for colour, while the customer passed on press.

The customer initially requested the solid gold within the text to be coated with a matt varnish. This treatment proved to be incompatible with the Tatami paper and caused gas ghosting. To overcome this, but still achieve the matt feel, Park proposed that the sheets be coated with an ultra matt coat. The customer was delighted with the matt tactile feel and the timescales it was achieved in.

The foiling proved another production challenge. Draft artwork was supplied to the foiling house, for review prior to estimating and production.  When the job became live, the foiling house were unable to hold the block foil or the detail. Even with three separate passes the foil would not hold consistently. A number of different foils were tested but to no avail.

Under pressure of a deadline, Park had no alternative but to source an alternative foiling house who could achieve a good result in the timescales required. The foiling had to be carried out on made-up cases which significantly limited the number that could be considered. Using our knowledge of the skills and equipment of the small number of craft houses, another foiling house was chosen. A production manager from Park attended and worked with them testing different foils and pressures until a good reproduction and adherence was achieved.

Print production and folding were completed in-house, while a representative of Park supervised the finishers for the case binding.

 

The results

*A stunning book, delivering on the customer’s aspirations, delivered on time and to budget, despite technical challenges

*Park’s proactive proposals on the choice of materials and production methods, enabled the customer to achieve their aspirations for this very special project

*Accurate reproduction of the imagery with good colour consistency throughout

*Excellent lift and detail achieved within the imagery

*Smooth background tints

*An unusual tactility to the text pages

*Impactful large solid areas of foil combined with retention of fine detailed foiling of intricate text

*Accurate folding and case binding

 

This publication has been nominated for a Print, Design and Marketing Award for Hardbacked Books

 

 

 

 

 

 

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark