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Beber Mi Sudor “drink my sweat”

Nordic Approach is a sourcing company focusing solely on high quality green coffees.  They do the groundwork to identify, improve, select, and import the best coffees from the most interesting origins.  Every coffee they buy or forward to a client, is selected based on the cup profile.  They believe in transparency through the chain, and premiums going back to the producers, is the only way to achieve a sustainable quality coffee production.

Beber Mi Sudor translates literally as ‘drink my sweat’ – an expression used by Colombian coffee workers to reflect the incredible effort and energy that goes in to producing their crops.  It’s a fitting title for the first in a new series of books Nordic Approach are producing in collaboration with photographer Jake Green, that offer depth and detail to the story of our origin projects around the world.

The book features interviews with farmers, roasters, as well as essays on Colombia’s unique environmental conditions, the intricacy of cupping, and Nordic Approach’s philosophy and experience as a green coffee sourcing company.

The Challenge

Jake joined Nordic Approach on a two-week trip to Huila and Tolima in Colombia.  Beber Mi Sudor is the result of that trip, an exploration of the sheer scale of endeavour that goes into producing Colombia’s most important cash crop.

The resulting images have been crafted into a beautiful book by celebrated art director Melanie Mues, who has responded to the vibrancy and movement in Jake’s images with a volume that feels transient and changeable.

Jake and Melanie wanted the print production to encapsulate the colour, vibrancy, movement and emotions that jump out of the photographs.  He wanted to make the book itself feel transient and changeable.

Park’s strategy was to work in collaboration with Jake Green and Melanie Mues from an early stage in the design of the book to add differentiation to the finished result.  We made suggestions for materials, printing process and binding.

Our Solution

Jake and Melanie wanted the tactility of an uncoated stock.  Park selected a number of papers and supplied white paper dummies, enabling Jake and Melanie to choose the materials that they felt best fitted their design.

Jake wanted to use a premium coloured uncoated stock for the cover and insert, to add novelty, tactility a changeability during the read, but he also wanted to retain vibrancy in the reproduction.  Park therefore proposed that the cover and divider be printed on our HP Indigo press, where the ink would remain on the surface and retain more vibrancy, rather than be part absorbed and softer, as is the case in litho printing.

To further maximise lift by adding a smoothness to the uncoated paper, we sapphire coated the Popset.

To maximise the lift and vibrancy of the images, while at the same time retaining the tactility of read, Park suggested that the images be reproduced on Artic Volume, a coated paper which has an interesting matt feel.

Melanie and Jake wanted a binding that could be easily pulled apart into its component images and reordered according to the readers’ tastes.  A red elastic loop band was sourced and specially manufactured to size.

To ensure the book was a truly a ‘stand out’ coffee table book, the book was designed so that the fore-edge was not trimmed flush.  To deliver this binding to a high standard, the book had to be accurately pre-trimmed and then gathered by hand.

A 200# screen and plate profile specially developed for the uncoated material was used for the litho production.

Proofs were supplied as hi-res Epson proofs for the CMYK sections and Indigo book proofs.

Adhering to ISO12647 colour management targets, we accurately matched the signed-off proofs while the customer passed on press.

Repro, print production, trimming, folding, binding (hand collation) were all completed in-house.

As a final innovative touch, the flat sheet printed overs were collected and sent to Jake, to wrap the 100 books to be used for the launch, adding intrigue and a protective cover.

The Results
  • Collaborative working with Jake Green and Melanie Mues enabled them to achieve a captivating, tactile, innovative, stand out coffee table book
  • Excellent reproduction of the colour, vibrancy and emotions of Jakes’ photography
  • Smooth and consistent areas of solid colour
  • Dense black and very good contrast on imagery
  • Accurate folding and hand collated binding enabling the transient and changeable format
  • Innovative wrapping adding intrigue and protection

 

This book has been shortlisted in the Print, Design and Marketing Awards 2018.

 

To discuss your publication please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

Disegno Magazine Issue#12

Disegno is an industry renowned quarterly magazine dedicated to in-depth and independent reporting on architecture, design and fashion.  Containing unique and insightful content, the magazine aims to generate debate, inform, entertain and inspire, bringing thoughtful analysis of current events to a design-interested audience.

The Challenge

Disegno underwent a redesign for issue 10, focusing on creating a pleasurable, engaging, informative and stimulating reading experience.  They concentrated on type, leading, and weights and as a result, text is often favoured over images as it cascades over photographs that have been subdued by a neutralising wash.

Disegno sought Park’s advice on enhancing the production values and creating a truly differentiated look and feel.  We have continued this ethos with Issue 12.

Our Solution

Park suggested using three different paper stocks, each with a different surface, gloss, uncoated and vellum to increase visual impact and tactility.

Our suggested stocks were scatterproofed to identify the screen ruling and ink type that would achieve the very best reproduction on each of the stocks.

Final artwork was proofed using hi-resolution Epson proofs on uncoated paper for the uncoated material sections, and coated paper for the coated material sections and for the cover.

A 200# screen, and image and plate profiles specifically developed for the chosen stocks were applied to achieve the best possible reproduction.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while the customer passed on press, guided technically by our Account Director.

We worked closely with the foiling house to identify a foil which would adhere with only a ‘kiss’ to the paper and avoid any embossing and indents to adverts on the inside front cover.

Print production, was completed in-house, while a member of the Park production team supervised the foiling of the cover and thread sewing at the respective outworkers.

 

The Results
  • Park enables Disegno to achieve their aspirations for the visual and tactile impact of the magazine through our proactive suggestions on material and finishes
  • A differentiated, intriguing front cover that encourages the reader to pick up the magazine and explore
  • High production values which convey the depth and quality of the content
  • Great impact but no indentation from the foil blocking on the front
  • Excellent vibrancy and detail achieved on both the coated and uncoated materials
  • Imagery accurately conveyed in both colour and detaily
  • Excellent range-throughs in colour and positioning on images, including cover to text
  • Consistent and dense blacks
  • Accurate folding and thread sewing

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

Riposte Magazine Issue#7

Riposte is a smart magazine for women, highly respected for its content, design and production values.  Each issue features five ideas, four meetings, three features, two essays and one icon.

They profile bold and fascinating women whose achievements speak for themselves.  Their interviews are honest, rather than being full of media trained responses, as the women they feature candidly discuss their successes and failures, their work, their passions and perspectives.

Essays and features cover a broad range of issues including art, design, music, business, innovation, politics, food and travel.

The Challenge

Riposte wanted a magazine packed with amazing women, personal and honest interviews, thought-provoking features and “punch-you-in-the-face visuals”. 

They wanted Park to suggest ways to add creativity and intrigue and maintain the very high production values ensure the images had lift, detail and good contrast.

Issue#7 continues with split covers, the first bright yellow cover continues in the text-heavy tradition; the second photographic version is more conventionally ‘news-stand’.

Our Solution

We suggested using a mixture of gloss, matt and uncoated material to increase visual impact and tactility and different weights to add further interest.

A 200# screen and plate profiles specially developed for each of the gloss, matt and uncoated materials were used for the production.

A matt laminate was used on the cover to give a smooth finish and a tactile look-and-feel, together with a UV varnish to highlight and add lift to the wording on the covers.

Proofs were supplied as hi-res Epson proofs on uncoated paper for the cover and uncoated text sections, and coated paper for the coated sections.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while Riposte passed on press.

Print production, folding, lamination and binding were completed in-house.

 

The Results
  • Our high production values and proposals on stocks and cover treatments enabled Riposte to achieve a creative, captivating product within a tight budget and fast timetable
  • Interesting tactile and eye-catching cover
  • Photography that is powerfully conveyed
  • Excellent lift and detail achieved on the uncoated and coated text sections
  • Smooth and consistent areas of solid colour
  • Dense black and very good contrast on imagery
  • Accurate folding and PUR binding

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark