The Plant is a biannual journal offering plant lovers a new look on greenery by featuring the works of photographers, illustrators and designers who share their love of plants.
Previously the magazine had been produced in Spain but they wanted to reduce the costs, while improving the quality of production.
Issue #12 features a subtle redesign, involving larger pages, the logo in the masthead debossed, and the cover paper changed to a smooth, uncoated stock.
We looked at each element of the production process to see where value could be added, and to identify where cost savings could be made.
In order to reduce the costs of production, we suggested that the binding change from thread sewing to PUR.
We suggested various uncoated paper stocks and provided white paper dummies. They did not want to lose the premium aesthetics of the more expensive uncoated stock, so we suggested that we had the paper sheets ‘made to size’, resulting in less waste and more efficient usage of the sheet. This enabled The Plant to use a more creative but expensive material.
In addition, in order to increase the collectability and provide additional intrigue, we suggested that the magazine could have two different front covers for the same price as printing one.
Some of the cost savings were used to cover the cost of debossing the masthead, creating a truly elegant and more eye-catching front cover.
A 200# screen and plate profile specially developed for the uncoated material was used for the production.
Proofs were supplied as hi-res Epson proofs on uncoated paper and sent to both London and Barcelona.
Adhering to ISO12647 colour management targets, we accurately matched the signed-off proofs while the customer passed the cover and the first two text sections on press.
Print production, folding and binding were completed in-house, while a member of the production team supervised the debossing on the cover at the outworker.
* We contributed to the innovation which enabled the customer to achieve a more creative, captivating product within a tight budget and timetable
* An interesting tactile and elegant front cover
*Vibrant, detailed and colour accurate image reproduction on the uncoated stock
*Smooth and consistent areas of solid colour
*Dense black and very good contrast on imagery
*Accurate folding and PUR binding
*Following issue two, The Plant has become one of the most successful independent magazines. More copies will be produced for the next issue
This magazine was part of the winning submission for Bespoke Magazine Printer of the Year in the PrintWeek Awards
To discuss your publication please contact Alison Branch on: firstname.lastname@example.org