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Jewellery catalogue

All that glitters is definitely gold!
A luxury brand like this deserves only the best when it comes to showing off its precious products.

 

The challenge
Our customer, a winner of many prestigious awards within the luxury goods market, needed a printer experienced in combining high quality print standards with rapid production to meet critical mailing dates.

The campaign comprised four main catalogues, with a total of 22 printed variants, each targeting a different market segment and communications channel.  It was a must that the printed image matched the colour of the precious metal and stones of the original jewellery.
Park was chosen for this high-status project because of our ability to handle multiple versions of high volume productions in short timeframes, while maintaining impeccable standards of reproduction and colour control.

 

Our solution
Flexibility in the production process was key, as nearly all images would need to be retouched and reproofed to ensure their detail and subtlety was accurately replicated.

First the images were scatter proofed on press to assess what retouching was necessary.   This reduced the subsequent retouching time and therefore the cost.  The customer’s in-house designers worked at Park, using our customer facilities, to review the retouched images; again this reduced the time to get them just right.  Proofs were run to FOGRA standards, ensuring an accurate colour match with the final printed result.  Once approved, each piece of literature was printed and bound.

Our tight control over every aspect of the job, and our 24-hour production capability, minimising the start-to-finish timeline, enabled our customer to adjust quantities to reflect the latest mailing data right up to the start of the print run.

Walpole yearbook

Park is the print partner for other Walpole members including, DAKS, Astley Clarke and Mulberry.

 

Best of British
Walpole is a non-profit membership organisation that promotes British luxury brands. WordWide was commissioned to deliver a publication to celebrate Walpole’s 20th Anniversary.  The Walpole British Luxury Showcase was conceived, edited and designed by WordWide, exhibiting British luxury brands at their best.

 

The challenge
One membership benefit is ‘prestige through association’, so the production of the yearbook had to exemplify the highest standards of quality, design and print production.  Park’s experience in obtaining the best possible results on unusual papers was fundamental to the Showcase, and Zen, a specially made, fine uncoated James Cropper paper, had been selected.

 

Our solution
Due to the unique qualities of the paper, Park performed print trials and rub tests, using different inks to assess which combination would achieve the desired effect.  The trials revealed that the images needed to be adjusted to reproduce well on Zen.  Working with WordWide, Park retouched each one with specific regard to the inks and paper that were to be used.

Park retained complete control over the whole project, with all proofing, corrections and binding taking place in-house.

It took just two weeks from receipt of artwork to delivery of 15,000 copies of this 123 page publication with four page cover, to addresses throughout the UK.

Daks look book

A proactive service which enhances creativity
The DAKS name, synonymous with style and elegance, boasts a heritage dating back to 1894.  It is one of the British luxury fashion brands recognised around the world.
The challenge
To showcase its collection at London Fashion Week, DAKS commissioned Park to work with their in-house design team to create two ‘look books’.  The specification, like the collection, was inspired by the Shetland Islands and Scandinavia.  The season’s theme, ‘Kingdoms of the North’, focused on the combination of tradition and innovation.
Our solution
Texture was important and would help to imitate fabric.  Park recommended the use of patterned substrates: Strathmore Grandee, a textured paper with a tactile richness, for the cover and first leaf of text, and a fabric-embossed Colourplan paper for the dust jacket.  Double foiling on the dust jacket helped to create the impression of quality and luxury.

Hi-res Epson proofs run to FOGRA standards were produced and ISO 12647 colour management targets ensured accurate colour reproduction.  A subtle gloss varnish was applied off-line, to help lift the images from the matt paper.

Proofing, corrections, printing and binding were carried out in-house and the entire production project managed by Park.  To ensure the highest quality foiling and timely completion, a member of the Park production team passed the foiling at the specialist sub-contractor.