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Christie’s and Ashley Hicks collaboration

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour.
Ashley Hicks is an architect, author, furniture and interior designer.  He designs interiors throughout the UK, Europe and the United States, created the ‘David Hicks by Ashley Hicks' collection of fabricscarpets and wallpapers, as well as publishing a number of books about his father David Hicks.

The challenge

Christie’s London collaborated with Ashley Hicks as part of Classic Week, which brought together a dynamic array of pieces from across 16 auctions in December 2017.

Ashley was commissioned to provide an interior design that would promote the pieces to the best affect.  He drew inspiration from a Roman sculpture hall in reconceiving Christie’s King Street’s ‘West Room’.  A selection of his own contemporary designs were juxtaposed with pieces from the antiquities and sculpture sales.

Park Display  were chosen, because of our expertise in accurate colour reproduction, to enable Ashley to realise his stunning and luxurious backdrop across 190m2 of wall space.

Our solution

Our Account Director made recommendations on the reproduction, printing processes and materials that would best convey Ashley’s Designs.  A canvas was chosen to add texture.  Sample colour proofs were then provided for Ashley and Christie’s review.

On approval, Ashley’s designs, were accurately reproduced on a canvas, using skilled design to create the impression of raised borders, panels and pictures sitting in gold frames.

The walls were then wrapped from floor to ceiling, achieving a very accurate colour and positional match-up between each of the 16 panels.

The results

The whole the room covering, from top to floor, including what look like framed pictures, have been produced and installed by Park Display.

Christie’s were delighted with the finished result:

* A stunning backdrop and display

* Christie’s and their customers, were ‘wowed’ by the end result

*The room brought Christie’s good exposure in the press, on social media

*Andy Waters, Curatorial Director of Christie’s was delighted with our service, which he found very ‘friendly, efficient and economic’

 

See for yourself in the Christie's video below:

 

To discuss your large format requirements with Park,

please contact Alison Branch on:

a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

Saatchi Art – The Art of Shopping

Online shopping giant, eBay collaborated with specialist retailer Saatchi Art to create an experimental shopping experience, which brought together art and technology to uncover shoppers' subconscious desires.

For just 48 hours, eBay and Saatchi Art invited a select number of guests to attend a personalised shopping event, called The Art of Shopping.

Before entering a gallery filled with artworks, all guests were hooked up to headsets incorporating electroencephalogram (EEG) technology – which monitors electrical activity in the brain.

This "mind-tracking technology" – supplied by tech companMyndPlay – was able to locate moments when the wearer was inspired by what they saw in front of them.  It used this to create personalised shopping carts.

Our customer, Saatchi Art, the world’s leading online art gallery, works with Grégoire A Meyer, a self-taught visual artist, whose art examines the body in its extraordinary simplicity as biological, digital and aesthetic organism.

 

The Challenge

Saatchi Art, based in Los Angeles, approached Park Display as we had previous experience of using aluminium composite.  They needed a printer in London to recreate one of Grégoire’s artworks and deliver to the gallery for the high profile 'Art of Shopping' exhibition.  At the last minute they added artist Gerzy Kosinkski a self-taught photographer to the order.

Grégoire and Gerzy both required very high quality prints, suitable for hanging in a gallery, to be delivered within twenty-four hours.  We were asked to use aluminium composite, providing them with split battens on the reverse.

Using our Vutek GS3250LX, Park had to work to a high level of colour accuracy, ensuring that artworks made in the digital process would retain the colours as closely as possible when printed in CMYK.

 

The Solution

Uniquely, within the industry, Park's large format printers have been colour calibrated to match our FOGRA certified Epson proofs.  This ensures the highest level of colour accuracy and colour consistency. 

Using aluminium composite panels, Park Display reproduced the artworks, ensuring that the colours were accurate as well as rich in colour and detail.

We routed each artwork with an accurate tool on the DYSS cutting table to make sure that all edges were finished to high standards.  As soon as the pieces were finished they were delivered to the gallery and hung in place, awaiting the opening of The Art of Shopping.

 

The Results
  • Park Display accurately colour matched reproduction on the aluminium composite panels to the original artworks
  • Delivered on time within a 24 hour turnaround timeframe
  • Both graphics had a high level of colour consistency

 

To discuss your large format job with Park

please contact James Doran on:

j.doran@parkcom.co.uk @ParkCommLondon 

#PrintedByPark

Hello Love Space

Created by Jane Hutchison, Hello Beautiful is a website and blog which aims to help people that are about to go through breast cancer treatment, and give some insight as to what to expect.  The website gathers a wealth of knowledge from doctors, nutritionists, Qi Gong masters, Spiritualist Healers to the stories of the women and men who have gone through the same breast cancer struggle.

Hello Love Space is a community space and retail concept in Bloomsbury, London which has been designed to instigate collaborations between artists and brands that value social contribution, and is the spiritual home of the Hello Beautiful Foundation.  The space has three purposes: to educate; to inspire; and to create.

 

The Challenge

The goal of the space is to provide a central location for men, women and children to learn more about their health and happiness; and whilst doing so, feel inspired to teach others to do the same.

Hello Beautiful wanted to recreate their branding on the space’s windows, using bright and attractive colours, in order to encourage the local community to notice and visit.

They asked Park for our expertise in order to explore viable solutions, and to come up with a way to interpret their branding that was as bold and beautiful as their band.

 

Our Solution

Park approached Hello Love with a number of samples in order to demonstrate the variety of colours and finishes available.  We were able to explain the pros and cons of each material and accurately match their brand colours.

Park suggested using a certain type of coloured vinyl in order to get consistency of colour across all the graphics.  We made sure that the suggested vinyls were colourfast when placed in an external setting.

To enhance the colourful header we agreed to use fluorescent vinyls on the front of the glass.  These vinyls were high up and out of reach of people tempted to peel them from the glass.

The white lettering was reverse cut and placed inside the window.  The aim of this was to discourage people peeling the vinyls, which were within arms-reach, prolonging the lifetime of the vinyl and keeping the white lettering clean.

Park met Hello Love’s time constraints comfortably, ensuring that the graphics were installed at the earliest opportunity.  We used a team of two Park installers who attended site in the morning.  They placed the external graphics before the space was open, and completed the internal graphics once staff had arrived for the day.

 

The Results
  • Park enabled Hello Love to achieve their aspirations for their brand – a bright and attractive shop front to entice people to visit
  • A high level of colour consistency of across all the graphics
  • All graphics were installed in time (externally before the space was open and internally once staff had arrived for the day)

 

To discuss your large format job with Park

please contact Nick Spain on:

n.spain@parkcom.co.uk @ParkCommLondon 

#PrintedByPark