Park Communications Ltd
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Auction catalogue

Uncompromising value
With a history that dates back over 250 years, our customer is a UK ‘Top 5’ auctioneer of Fine and Contemporary Art, Antiques and Antiquarian Books.  This company is the only UK stock exchange-listed firm of auctioneers.

The challenge
Our customer has the broadest and most regular calendar of specialist catalogued sales in the industry - over 150 a year. Printing of the highest quality, with the fastest turnaround times and great prices, are expected at all times.

Our solution
Park’s unique experience in this sector, combined with an ISO 12647 colour management system, ensures superior colour consistency regardless of the tightest deadlines.  Having four printing presses provides the capacity to print catalogues quickly, and a flexibility in production planning.  After working on several projects, some produced simultaneously, our customer was convinced that the team at Park was more than capable of meeting their speed, quality and value requirements as a single supplier.  The faster production schedules - four days from sign-off to delivery - gave our customer additional time in which to assemble lots and create the artwork for the catalogues.

Park’s account director, who specialises in the auction sector, provides proactive advice which aids the design process, reduces paper waste and streamlines mailing.  He is now seen as an integral member of our customer’s catalogue publishing team.

Christie’s auction catalogue

During the latest season, Park was chosen to print the highest value sale catalogues including Impressionist & Modern, Post War and Contemporary Art, and Old Master Pictures.

Consistent high quality standards within tight schedule
Founded in 1766, Christie's is a well-known showcase for the unique and the beautiful.  It has over 450 sales annually in over 80 categories, including all areas of fine and decorative arts.

The challenge
Christie’s fine art catalogues, which require the highest quality print, have to be delivered within a tight timeframe, on a very frequent basis.  The schedule for the Impressionist & Modern catalogue was no different.  Christie’s require production without having proofs.  Park’s challenge was threefold: to maintain image clarity, vibrancy and colour accuracy, despite working without a proof; to ensure no marking was created by the throw-out pages which fall short of the full page width, and to deliver the catalogue within a very fast time scale.

Our solution
Strict adherence to targets, tighter than those allowed under ISO 12647 colour print standard ensured accurate colour reproduction.  Throughout the printing, sheets were measured for dot gain and grey balance.

Accurate folding was essential to ensure no image creep across the folds of the throw-outs.

Binding took place in-house using barcoding for collation security and PUR binding for extra strength.  Due to the high number of binding sections, two binding runs were required to produce the finished catalogues.

From receipt of artwork to delivery of the catalogue took Park just five days.

Park is a Christie’s ‘Gold’ supplier – first choice for the most complex projects.