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Christie’s Einstein and Venice sale

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectables, wine, and more. They have a global presence in 46 countries, with 10 salerooms around the world.

 

The challenge

Park Communications is regarded as Christie’s ‘Gold’ supplier – chosen for the most complex projects. We deliver complicated litho projects with colour consistency, all within schedule.

The Head of Production and Head of Creative came to visit the Park facility and were very impressed with our colour management and ability to match imagery across all litho, digital and large format print.

This time, we were asked to produce a fast turnaround requirement for three 3m x 2m boards displaying images, and three wall vinyl’s for a forthcoming books auction.

Two of the images were challenging duotones, where colour management would be critical.

 

Our solution

Christie’s requested 3mm foamex boards, but we proposed 5mm given the size of the boards.
The four colour image was run to Epson and a sample square run on Foamex. A very close match was achieved.

The duotone images were a bit trickier. The images, one of Einstein and one of Venice, were monochrome and rather dark, Christie’s wanted to add a brightness and richness by incorporating PMS Silver 877. As large format printing equipment works only in 4 colour process, we recommended printing the images in 4 colour black onto a silver vinyl, the silver exactly matching PMS 877.

Sample proofs were run from representative areas of each image. These proofs showed that due to the density of black within the images, the black masked most of the silver.

Our retouching team reviewed the proofs and retouched the image in a manner sympathetic to each piece. The brightness and richness of the silver was allowed to come through, whilst the essence of the image was retained. Each image was retouched using four different treatments to provide Christie’s with a choice.

Proofs were run of each version and Christie’s were delighted. After a face-to-face review with the Park Account Director, they chose a preferred option for each image.

The prints were run the next day and installed in Kings Street the following day.

The whole process took only four days, with files received Tuesday morning, site surveys taking place on Tuesday afternoon, proofs supplied, reviewed and approved on Wednesday, prints run on Thursday and installation taking place on Friday.

 

The results

* Impressive colour consistent boards and wall vinyls.

* A very close match to the 4 colour image.

* Rich and bright duotone images achieved through four different treatments.

* Proofs produced within a tight schedule, enabled by our London location.

* All retouching, proofing, printing and installation achieved within a tight four day deadline.

Christie’s were delighted with the finished result and, on the day of installation, appointed Park to produce the window displays advertising the high profile Audrey Hepburn sale in their King Street and South Kensington premises.

 

To discuss your large format requirements with Park,

please contact Alison Branch on:

a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

Christie’s Mumbai – The India Sale

Recognized as the international auction leader for Indian art, Christie's has a longstanding commitment to this important and ever-growing market.  In 1994, Christie's opened their office in Mumbai and just one year later, held their first sale of Modern and Contemporary Indian Art.

 

The challenge

We deliver complicated projects with colour consistency, all within schedule, and as a result we are regarded as Christie’s ‘Gold’ supplier – first choice for their most complex projects.

This time, we were required to produce the catalogue for the India sale, which was to be held at the Taj Mahal Palace Hotel in Mumbai in December last year.

 

Our solution

Christie’s fine art catalogues present a unique set of challenges requiring complex, high quality print, in an exceptionally fast turnaround.

The India Sale catalogue was produced from receipt of artwork to delivery within 7 working days, despite the printing of solid metallic gold (slow to dry) and 2 working days being required to accurately hand position 6,000 labels onto the front and back covers.

Everything in the proofing and printing process was calibrated to ISO 12647-2 (2013).  The 200# plate and press profiles were built to achieve the best results on coated paper.  Accurate colour matching to the original images was achieved despite it not being possible to refer to proofs, as Christie’s do not produce proofs on their productions.  Ink weights, dot gain and LAB values were constantly monitored and kept within agreed targets.  The targets being stipulated by Christie’s being tighter than those under ISO 12647-2 (2013).  Images of the same piece of art were colour matched with images elsewhere in the catalogue, including images printed on the reverse of the perfected sheet.

To speed up the production process, we used a fast- and hard-drying metallic gold ink, sourced following extensive research and testing.

Print production, folding, PUR binding and labelling were all completed in-house.

 

The result

*Stunning fine art catalogue produced to a high standard and within strict time constraints

*Excellent lift and detail achieved with good contrast and colour accuracy

*3,000 copies produced within 7 working days from the pass for press

*Consistent, smooth, hickey and marking free, solid gold pages

*Clean and crisp foil consistent throughout the print run

*Beautifully debossed front and back covers with accurately hand positioned labels printed in four colour process

*Accurate folding and PUR binding

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

 

Auction catalogue

Using the latest technology to deliver quality and consistency at unparalleled speed
A leading specialist auctioneer and valuer of coins, tokens, medals, militaria and paper money, with over 250 years’ experience, stages regular auctions throughout the year.
 

The challenge
Our customer’s state-of-the-art IT system can turn vendors’ texts and electronic images into a searchable, fully illustrated internet catalogue within minutes of a lot being entered online.  Now the company wanted to reduce the time from receipt of lots to publishing hard copy catalogues.  A printing partner was needed who could guarantee exceptional colour consistency and despatch high quality printed catalogues within a week of entry completion.
 

Our solution
Attention to detail and tight control over every aspect of production were paramount to Park.  Working with our customer’s team, artwork templates were improved and colour reproduction optimised.  Using Park’s online proofing system, ‘Portal’, faster and more flexible file submission, automatic preflighting and approval of pdf files for printing were facilitated.   To accelerate the proofing process, Park worked to ISO 12647 colour management targets to deliver excellent colour accuracy while avoiding the need for hard copy proofs.  The three large multicolour presses, coupled with Park’s internal binding capability, ensured that the catalogues were produced and despatched in just six days.

Thanks to the breadth and depth of Park’s expertise, together with an up-to-the-minute range of in-house facilities, the consistency that our customer required was achieved within the most stringent time-frames.