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Dorrance Hamilton Catalogue

Freeman’s auction house (America’s oldest auction house) services clients in the buying and selling of fine art, antiques, and jewellery.  With international experience and comprehensive knowledge of market conditions, the specialists at Freeman’s work closely with consignors and collectors to offer unparalleled service in the sale and purchase of fine art, antiques, jewellery, books and more.  

Last year, one of the great philanthropists, Dorrance “Dodo” Hill Hamilton, who was 88, passed away.  This year, many of her possessions, including fine art, jewellery and decorative arts, are being auctioned by Freeman’s.

 
The Challenge

The Mrs. Dorrance "Dodo" H. Hamilton sale is the most valuable single owner sale that Freeman’s have secured.  The first of two auctions: the fine art, furniture, porcelain, silver and other decorative and personal items were presented as a single-owner sale, The Collection of Dorrance "Dodo" H. Hamilton on April 29 2018.

Freemans wanted to create a stunning catalogue, that reflected the environmental and philanthropic values that Dodo treasured and encouraged readers to fall in love with the collection on sale.

We supported Freeman’s in achieving a truly ‘knock out’ catalogue by looking at every element of the production process to see where we could add differentiation within their budget.  To achieve the very best results, we suggested that we were involved from the earliest stage in the design.

 
Our Solution

Freemans wanted to use a theme of flowers to reflect Dodo’s love of the environment and gold to reflect the luxurious nature of her collection.  Beautiful flower images were chosen for the front cover, frontispiece and dividers.  We suggested using an eye-catching 3 level, multi-level emboss to highlight the orchid image on the front covers and single level embossing to highlight the flowers on the dividers.  We advised Freeman’s as to how to create the artwork for the multi-level emboss.

A touch of luxury was added by embossed gold foiling the cover and dividers.  To add further interest and a feel of luxury, we suggested that the frontispiece, another flower, be reproduced on a translucent paper.  A final touch of luxury was added by printing a gold band along and around the spine, to simulate expensive quarter binding.

Fold-out double page spreads were introduced to highlight and promote the most valuable items in the collection, the pages also adding further interest and intrigue to the book.

Time was tight and being based in the USA, there would be no time to send to Freeman’s proofs of the text or finishing.  We therefore proposed that we Epson scatter-proofed the most critical images up-front.

We also proofed the multi-level embossing, and foiling live on press, with a Park manager on site at the outworker.  Photographs were sent live to Freeman’s, but ultimately our customer had to rely on the advice of the manager on site and trust the adjustments that he made.

Our Colour Manager also stood in for the customer, press passing the text, using the approved scatter proof Epsons and our ISO 12647 colour management to set the standard.

Repro, printing, folding, binding and shrink wrapping were completed in-house.  The foiling, and embossing were completed at an outwork partner, under our supervision.

 
The Results
  • A creative, stunning, eye-catching catalogue
  • A catalogue that truly conveys luxury and at the same time the philanthropic values held by Dodo
  • A captivating and tactile cover that draws the reader in
  • Colour accurate and detailed reproduction of the imagery with good contrast
  • Smooth, blemish-free and consistent areas of solid colour
  • Blacks that look black
  • Accurate folding of text/fold out pages, trimming and PUR binding
  • A creativity enabled through Park’s costs saving suggestion
  • A finished result achieved through Park’s dedication in standing in for the customer at every stage of passing, including weekends.

 

This catalogue won the Print, Design and Marketing Awards 2018 in the Magazine and Catalogue category.

The judges said: "Technically an excellent example of high end quality catalogue production.  Encapsulating multiple finishing techniques that provide the reader with an innovative and dynamic journey".

 

 

This catalogue has also been shortlisted as a finalist in the PrintWeek Awards

PrintWeek Finalist Logo

 

To discuss your publication please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

Christie’s and Ashley Hicks collaboration

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour.
Ashley Hicks is an architect, author, furniture and interior designer.  He designs interiors throughout the UK, Europe and the United States, created the ‘David Hicks by Ashley Hicks' collection of fabricscarpets and wallpapers, as well as publishing a number of books about his father David Hicks.

The challenge

Christie’s London collaborated with Ashley Hicks as part of Classic Week, which brought together a dynamic array of pieces from across 16 auctions in December 2017.

Ashley was commissioned to provide an interior design that would promote the pieces to the best affect.  He drew inspiration from a Roman sculpture hall in reconceiving Christie’s King Street’s ‘West Room’.  A selection of his own contemporary designs were juxtaposed with pieces from the antiquities and sculpture sales.

Park Display  were chosen, because of our expertise in accurate colour reproduction, to enable Ashley to realise his stunning and luxurious backdrop across 190m2 of wall space.

Our solution

Our Account Director made recommendations on the reproduction, printing processes and materials that would best convey Ashley’s Designs.  A canvas was chosen to add texture.  Sample colour proofs were then provided for Ashley and Christie’s review.

On approval, Ashley’s designs, were accurately reproduced on a canvas, using skilled design to create the impression of raised borders, panels and pictures sitting in gold frames.

The walls were then wrapped from floor to ceiling, achieving a very accurate colour and positional match-up between each of the 16 panels.

The results

The whole the room covering, from top to floor, including what look like framed pictures, have been produced and installed by Park Display.

Christie’s were delighted with the finished result:

* A stunning backdrop and display

* Christie’s and their customers, were ‘wowed’ by the end result

*The room brought Christie’s good exposure in the press, on social media

*Andy Waters, Curatorial Director of Christie’s was delighted with our service, which he found very ‘friendly, efficient and economic’

 

See for yourself in the Christie's video below:

 

To discuss your large format requirements with Park,

please contact Alison Branch on:

a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

Christie’s Audrey Hepburn sale

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. They have a global presence in 46 countries, with 10 salerooms around the world.

 

The challenge

Park Communications is regarded as Christie’s ‘Gold’ supplier – chosen for the most complex projects. We deliver complicated litho projects with colour consistency, all within schedule.

Following the successful installation of three large format 3m x 2m boards, and three wall vinyls, including two with challenging duotone images, Park was chosen by Christie’s to produce the exterior window vinyls advertising their high profile sale of the personal collection of Audrey Hepburn, taking place in September 2017.

The requirement was to produce full sized window vinyls for four windows at their King Street auction rooms and all six windows at their South Kensington premises. Christie’s were keen to bring glamour to the windows, to match the glamour of the star herself, and having loved Park’s integration of silver with images for the book sale, were keen to use a similar treatment for the Audrey Hepburn vinyls.

In addition, the window vinyls were to be in place for three months.

 

Our solution

Park was awarded the production on the morning of Friday 7 July; a site survey was undertaken that very afternoon.

Park had to ensure that the materials used would withstand the sun, rain and wind for a period of three months.

We proposed that the job be produced on the PMS 877 silver coloured vinyl, firstly with the images as supplied by Christie’s and secondly following the retouching recommended by the Park retouching team.

The artwork was supplied late Friday evening. Having printed the images as provided, the retouching team provided five alternative treatments. The aim was to allow the richness and glamour of the silver to show through, without detracting from the qualities of the original image. Sample squares were produced as proofs for each image.

One of the images was ‘4 colour’; we ran an Epson as a colour guide and then a sample square which closely matched the Epson. All sample squares were reviewed by the Park Account Director with Christie’s on the following Tuesday morning. Christie’s chose their preferred version for each of the duotone images. We were asked to retouch out some blemishes in one of the duotone images and to add brightness to the skin tone of the 4 colour image. The retouched images were re-proofed the following day.

The vinyls were signed off, printed on the following day in and installed Kings Street on Friday 14 July and in South Kensington on 19 July.

 

The results

Christie’s were delighted with the finished result:

* Impressive colour consistent boards and wall vinyls

* A very close match to the 4 colour image

* Rich and bright duotone images achieved through 5 different treatments

* Proofs available for review within a tight schedule, enabled by our London location

* All retouching, proofing, printing and installation achieved within a tight five day deadline

 

To discuss your large format requirements with Park,

please contact Alison Branch on:

a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark