Freeman’s auction house (America’s oldest auction house) services clients in the buying and selling of fine art, antiques, and jewellery. With international experience and comprehensive knowledge of market conditions, the specialists at Freeman’s work closely with consignors and collectors to offer unparalleled service in the sale and purchase of fine art, antiques, jewellery, books and more.
Last year, one of the great philanthropists, Dorrance “Dodo” Hill Hamilton, who was 88, passed away. This year, many of her possessions, including fine art, jewellery and decorative arts, are being auctioned by Freeman’s.
The Mrs. Dorrance "Dodo" H. Hamilton sale is the most valuable single owner sale that Freeman’s have secured. The first of two auctions: the fine art, furniture, porcelain, silver and other decorative and personal items were presented as a single-owner sale, The Collection of Dorrance "Dodo" H. Hamilton on April 29 2018.
Freemans wanted to create a stunning catalogue, that reflected the environmental and philanthropic values that Dodo treasured and encouraged readers to fall in love with the collection on sale.
We supported Freeman’s in achieving a truly ‘knock out’ catalogue by looking at every element of the production process to see where we could add differentiation within their budget. To achieve the very best results, we suggested that we were involved from the earliest stage in the design.
Freemans wanted to use a theme of flowers to reflect Dodo’s love of the environment and gold to reflect the luxurious nature of her collection. Beautiful flower images were chosen for the front cover, frontispiece and dividers. We suggested using an eye-catching 3 level, multi-level emboss to highlight the orchid image on the front covers and single level embossing to highlight the flowers on the dividers. We advised Freeman’s as to how to create the artwork for the multi-level emboss.
A touch of luxury was added by embossed gold foiling the cover and dividers. To add further interest and a feel of luxury, we suggested that the frontispiece, another flower, be reproduced on a translucent paper. A final touch of luxury was added by printing a gold band along and around the spine, to simulate expensive quarter binding.
Fold-out double page spreads were introduced to highlight and promote the most valuable items in the collection, the pages also adding further interest and intrigue to the book.
Time was tight and being based in the USA, there would be no time to send to Freeman’s proofs of the text or finishing. We therefore proposed that we Epson scatter-proofed the most critical images up-front.
We also proofed the multi-level embossing, and foiling live on press, with a Park manager on site at the outworker. Photographs were sent live to Freeman’s, but ultimately our customer had to rely on the advice of the manager on site and trust the adjustments that he made.
Our Colour Manager also stood in for the customer, press passing the text, using the approved scatter proof Epsons and our ISO 12647 colour management to set the standard.
Repro, printing, folding, binding and shrink wrapping were completed in-house. The foiling, and embossing were completed at an outwork partner, under our supervision.
- A creative, stunning, eye-catching catalogue
- A catalogue that truly conveys luxury and at the same time the philanthropic values held by Dodo
- A captivating and tactile cover that draws the reader in
- Colour accurate and detailed reproduction of the imagery with good contrast
- Smooth, blemish-free and consistent areas of solid colour
- Blacks that look black
- Accurate folding of text/fold out pages, trimming and PUR binding
- A creativity enabled through Park’s costs saving suggestion
- A finished result achieved through Park’s dedication in standing in for the customer at every stage of passing, including weekends.
This catalogue won the Print, Design and Marketing Awards 2018 in the Magazine and Catalogue category.
The judges said: "Technically an excellent example of high end quality catalogue production. Encapsulating multiple finishing techniques that provide the reader with an innovative and dynamic journey".
This catalogue has also been shortlisted as a finalist in the PrintWeek Awards
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