Park Communications Ltd
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Tribes – Michel Haddi

  • Tribes Michel Haddi

One of the world’s leading fashion photographers for over 20 years, Michel Haddi's work has graced the most prestigious magazines in the fashion industry.  He is a member of a photographing aristocracy that transforms simple fashion shots into true artistic creations.


The challenge

Haddi collaborated with casting director Camilla Arthur to produce a rich and diverse folio of portrait imagery capturing the culture and fashion of what it was like in the 80’s.  He wanted to publish ‘Tribes’, a bookazine filled with solo portraits and group shots – a portrayal of London style.

Michel wanted the bookazine to look “dark and intense”, with imagery that jumped from the page.

We were tasked to come up with a specification which stayed within the customer’s budget and which made his photographs look amazing.


Our solution

We produced several white paper dummies on different materials to ascertain the best stock.

We recommended that using a gloss stock would enhance his photos and give a ‘zine’ type look to his high fashion photography. Using a gloss lamination on the outer cover prevented the black cover from marking.

To ensure we acheived the very best colour reproduction and detail, we used our dedicated plate profile and hard drying inks adapted for coated materials.

Proofs were supplied as hi-resolution Epson proofs on coated paper. 

Adhering to ISO12647 colour management targets, Park accurately matched the signed-off proofs.

Print production, folding and binding were all completed in-house.


The results

*A visually stunning fashion photography collector’s book

*Very sharp images, with good contrast and lift throughout

*Consistent and dense blacks

*Accurate folding, stitching and trimming

*Tribes has now sold out and Michel is now looking at producing a 90’s style version.


To discuss your publication with Park please contact Alison Branch on:



When Michel came to the factory he was very pleased with the final product. "Cool for cats!”

Michel Haddi, Photographer

All work