Building a partnership
St George PLC, one of London’s leading property developers, has built an impressive reputation for regenerating disused areas of London and transforming them into sustainable environments and communities.
St George PLC’s design agency required a printer with exacting quality standards to work in close partnership with them on a brochure for the Fulham Reach development. They needed a brochure to be produced to the highest quality within the tightest schedule.
Park’s unique dot-imaging techniques were used to reproduce a high level of detail in the images, while creating very smooth tints. Proofing included machine scatter-proofs and hi-res Epsons run to FOGRA standards. Extensive testing on-press of the possible screen types and rulings was carried out. While all of the options presented a very good result, the separation of a 240 AM screen for the images, and particularly the CGI images, and a 20 micron Stochastic FM screen for the flat tints, gave the best all-round result.
Adhering to ISO12647 colour management targets, Park accurately matched the signed-off proofs on press.
Repro, printing and binding were all completed in-house; the only out-sourced element was the gold foil-blocking of the covers, which was supervised in person by a member of the Park production team.
The 2,000 copies of the 32 page brochure with four page cover was press-passed, printed and bound within four days to meet the despatch date.
“The team at Park was incredibly helpful throughout the project, for which I am so grateful. The brochures have been very well received by all at St George. We are also very impressed by the quality of the print.”
Justine Gover, Totality