Exceptional printing and finishing for an exceptional development
Sovereign Court is an exclusive collection of superbly appointed apartments and penthouses, and represents the epitome of relaxed, contemporary London living. It's a striking architectural statement at the heart of a rejuvenating W6, yet sympathetic to its surroundings.
A print partner was needed who would be able to collaborate in the design process to help deliver a unique suite of marketing material that would convey the development’s exclusivity. The project, which comprised a launch brochure, host brochure, floor plate brochure, invitation and outer wrapper, had to be completed within an exceptionally short time frame. Using some unusual material stocks and featuring short and full sized pages, these brochures required the highest quality printing and binding not only to convey the distinctive qualities of the development, but also to capture the imagination of potential buyers.
Park’s unique XD Screening technology was used to reproduce the high level of detail in the images and create very smooth tints on the floorplans. Hi-res Epson proofs, using coated and uncoated stocks, were reviewed, and then followed by some retouching was carried out. A further three rounds of proofing on press, each run to FOGRA standards, ensured excellent colour reproduction and full production dummies made.
Advance launch copies were printed digitally and lay flat bound within 48 hours of receiving the artwork files. (Lay flat binding was recommended by Park, as this is the only method that would enable the design to use short pages on Colorplan in-between the full sized pages on Heaven 42. This process also ensured that readers could view double page images without a centre page break.)
Out-sourced operations, which included foil-blocking, die-cutting and lay flat binding, were supervised in person by a member of the Park production team.
“Exceptional quality only made possible through even better customer service. An extremely challenging project by way of the specification and schedule; it’s success was in no small part due to the ability and drive of the small team responsible for making it happen. As far as results go, well they speak for themselves. One of the fastest selling schemes, off plan, on record. Very happy clients all round.”
Director, Creative agency