Mondial, is a bi-annual magazine from lifestyle cycle brand Rapha, containing long form writing, photography and in-depth reportage, all connected to cycling.
The company is known for their refined and classic aesthetic, and have extended their sophisticated style to the magazine’s design.
To underpin and enhance their brand, Rapha publishes a cycling magazine for its loyalty customers with the name ‘Rapha Mondial’. For the fourth issue, our brief was to contribute to the creativity and tactility, and deliver an eye-catching, high quality magazine that reflected their brand, a perfect blend of luxury, performance and aesthetics and which screamed out ‘pick me up and read me’.
To increase the interest of the reading experience, we proposed using a mixture of materials within the text: matt, gloss, uncoated together with a tactile uncoated stock for the cover.
We prepared a number of white paper dummies, each with a different combination of papers so that Rapha could choose the mix that best reflected the brand.
To reduce the cost of production, we proposed that the previously tinted cover material be replaced with a white stock printed with a solid dark blue.
To achieve dense black wording on the cover, we proposed a black matt foil.
We applied our unique Park XD Screening technology. For the coated stock, this used a 240# Sublima (hybrid) screen to the images, and a 21 micron stochastic screen to the four colour tints. For the uncoated stock, a 200# conventional screen to the images with a 21 micron stochastic screen for the tints.
This unique use of two screens within a single page, produces the best reproduction of imagery (maximum detail, vibrancy and lift) whilst ensuring that tints and vignettes remain smooth and even (of particular importance to Rapha).
At our suggestion, the solid black article headings were converted to print as 4 colour in order to obtain a more dense black and in addition. We neutralised the monochrome imagery to ensure the images maintained a consistent colour when printed.
Plate profiles, developed to achieve the best results on each material, were applied.
Epson proofs were supplied on each of uncoated and coated paper to ensure an accurate colour match on press.
Special hard drying inks were used to print the uncoated materials.
The sheets were printed to ISO 12647-2 (2013) colour standard, with the customer on-site to pass the cover and first few text sections.
All print production, folding and binding were carried out in-house.
*An eye-catching, tactile result that calls the customer to ‘pick me up and read’
*Photography that is accurately and powerfully conveyed
*Excellent lift/detail achieved throughout, including on the uncoated text sections
*Smooth pages of solid colour
*Dense black and very good colour consistency on the monochrome imagery
*Excellent cross-spine match-ups: colour and positioning
*Accurate folding and PUR binding
This magazine has been shortlisted in the Antalis Review Awards 2017.