Park Communications Ltd
020 7055 6500

Mulberry Cara Delevingne Collection

  • Case study: Mulberry
  • Case study: Mulberry
  • Case study: Mulberry
  • Case study: Mulberry

 

Mulberry is known for its luxury leather craft heritage, creating accessories, shoes and womenswear that fuse traditional craftsmanship with common sense practicality and creative flair.

 

The challenge

The brochure introduced a new collection of bags designed in collaboration with super model, Cara Delevingne. It had to reflect Mulberry’s home and inspiration - the British Isles.

In keeping with the ‘countryside’ feel of the campaign, we had to ensure the earthy tones were vibrant, and the blacks were rich and dense.

 

Our solution

We suggested using an off-white uncoated material, to preserve the Mulberry ‘earthy tones’, and as a result all images required manipulation to create the maximum lift, contrast and vibrancy on the uncoated stock. The 4 colour monochrome images were balanced, retouched and neutralised.

To obtain the very best result, a 200# screen with image and plate profiles specially developed for uncoated materials were used, together with hard drying inks adapted for uncoated materials. The sheets were printed to ISO 12647-2 (2013) colour standard.

Scatter machine proofs produced on press were supplied to check the colour accuracy to the handbags featured, following which the images were retouched by pre-press team to obtain a near-perfect match.

 

The results

* Excellent colour match to the handbags

* Vibrant colour and detail on the off-white uncoated material which delivers arresting images

* Excellent cross-spine match-ups (colour and positioning)

* Rich, dense blacks

* Accurate folding and trimming

* Exact positioning of brass wire stitches along the spine at 25% and 75% of spine height

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

 

“Looks fabulous. Thank you.”

Jack Foreman, Mulberry


All work