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Loose Associations – The Photographers’ Gallery

The Photographers' Gallery is the largest public gallery in London dedicated to photography.  From the latest emerging talent, to historical archives and established artists; the Gallery is universally recognised as one of the world’s leading centres for the presentation, learning, debate, new practice and thinking in and around photography.


The challenge

Loose Associations is a quarterly publication in novella format from The Photographers’ Gallery.  Loosely inspired by the gallery’s programme of exhibitions, this collection of writings, images and observations considers current ideas of representation and image-making across a variety of photographic forms.

Supported using public funding by Arts Council England, The Photographers’ Gallery had a limited budget, but required high quality production values to help justify the £5 price tag.


Our solution

Park proposed a cover and text stock to The Photographers’ Gallery.  We recommended using a coarse uncoated stock to add weight to the ‘novella’ format.  We then produced a white paper dummy to make sure the customer was happy with our recommendations.

We used our dedicated plate profile and hard drying inks adapted for uncoated materials in order to achieve the very best reproduction and detail on the uncoated stocks.

On sight of the artwork, which included a heavy ink coverage on the cover, we suggested using an anti-scuff matt lamination to prevent marking.

Proofs were supplied as hi-resolution Epson proofs on coated paper.

Adhering to ISO12647 colour management targets, Park accurately matched the signed-off proofs while Sarah Boris passed on press on behalf of The Photographers’ Gallery.

Print production, lamination, folding and binding were all completed in-house.


The results

*A functional, and aesthetically pleasing novella, brought in on tight budget restrictions

*Sharp images, with good contrast and lift throughout

*Consistent and dense blacks

*Accurate folding, stitching and trimming


To discuss your publication with Park please contact Alison Branch on:



"I want to send a big thank you to all at Park, your attention to detail, the way I was treated on press and the hospitality I was given, made the passing on press a pleasure.”

Sarah Boris, The Photographers’ Gallery

All work