Part of University of the Arts London (UAL), London College of Communications (LCC) provides a Diploma in Professional Studies (DPS) – the only year-long ‘experiential’ learning opportunities of its kind in the UK, allowing students to undertake a variety of internships and collaborations for a whole academic year as part of a four year degree.
The course communication, known as the ‘New Blood’ publication aims to show the diverse range of graduate destinations, and features a sample of London College of Communications Design course graduates.
Alex Hunting an independent Art Director and Designer based (an alumnus himself) was selected by the college to design this publication. Previously he has been awarded by D&AD, The Art Directors Club of New York, Creative Review and the Society of Publication Designers.
The design stands up to any scrutiny, but the publication also had to live up to UAL’s environmental policies, as sustainability has become a key part of learning and operations, with many courses dedicating time and resources to the teaching of sustainable practices and ideas.
Having worked with several of the alumni interviewed, and being know in the industry for sponsoring events such as ‘Nicer Tuesdays’ curated by It’s Nice That, Park were chosen as a ‘safe pair of hands’ for our environmental credentials combined with our commitment to high quality standards.
Park advised on recycled materials, we proposed 3 stocks of varying recycled content and LCC chose Cyclus Offset, 100% recycled content.
A 200# screen and profiles specially developed for coated and uncoated materials, were used to achieve the very best production.
Proofs were supplied as hi-res Epson proofs, on coated paper for the dust jacket and uncoated paper for cover and text.
Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs.
Print production, folding and binding were all completed in-house to avoid the carbon generated through transport to outworkers.
Alison Branch on: firstname.lastname@example.org
“We are totally delighted thank you!”
Sarah Temple, DPS Course Leader – The London College of Communication