Lloyd's of London is the world’s specialist insurance and reinsurance market. Park has partnered with Lloyd’s on the production of their Annual Report for the past three years, and were delighted to be chosen for a fourth year. An outstanding report was wanted to celebrate their outstanding profits.
This year Lloyd’s wanted to simplify the design while retaining the high quality feel.
Pentagram (the designers) stripped back the complex 10 colours plus spot varnish used last year, and requested a matt premium uncoated stock. They specifically requested not to protect the cover with a laminate, as they didn’t want to lose the tactile feel.
It was Park’s job to ensure the finished product was consistent, punchy and provided good ‘lift’ without finger marking, creasing, cracking or rubbing.
Lloyds wanted to use black, 2 cool greys and a metallic silver. After extensive testing we suggested using a double hit black with an off-line seal.
We worked with their designers to provide a scatter-proof using a total of ten pantone colours to help identify the optimum black to underpin the solid, and the best pantone silver to be used for the text which reverses out of the black. Digital book-proofs were produced overnight.
To provide extra protection to the solid blacks, we applied a specifically developed off-line sealer to aid the uncoated stock’s rub and scratch resistance.
The cover and first text sections were passed on press by the designers, who, having confidence in us, then left us to pass the rest.
All folding and binding was completed in house and we supervised the outwork threadsewing and binding. The cover hinge and spine were tri-creased to prevent cracking on the spine, hinge or fore-edge of the cover.
To provide 100 urgently required advance copies, we used litho printed covers and Indigo printed text sections.
“Thanks a million. I’m in Pentagram today and saw the Annual Report - it looks amazing”.
Trisha Comerford, Pentagram