We first met Amy Moffat, a freelance art director and illustrator, through her brand design and cover artwork for the Free Range 2015 catalogue. Free Range is an annual exhibition held at The Truman Brewery for the UK's finest emerging talent graduating each year.
Amy is currently publishing Junko, an annual journal. Each year Junko heads to a different region of the world, significant for its unique geography and distinctive creative communities. Exploring the natural and urban landscapes and stopping off along the way to meet the artists and designers defining the visual scene of their place, Junko looks to understand the relationship between where artists make and how their environment effects the creative practice.
Each issue is designed to reflect the natural geography and aesthetic languages of the region travelled, making the physicality of each publication definitive to the locality explored. This meant that the printed piece had to be special and reflect the ethos of Junko. Amy had very set ideas on how the magazine should look, but was on a very tight budget. Our brief was to bring the magazine in on budget with the least amount of compromise.
For issue #1 we had multiple meetings and site visits to discuss several different specifications which were costed as both litho and Indigo options. We showed Amy other independent magazines we had produced, and talked through suggestions for materials and printing techniques. We proposed using different pages sizes and a mixture of materials: gloss, matt, uncoated, a coloured stock and an iridescent stock to increase interest and visual impact.
For issue#2, we proposed that Amy use the same materials to help build a consistent brand within her readership. Colour profiles specially developed to achieve the best reproduction on the Indigo press were used to maximise printing quality. Proofs were supplied as a PDF for content and 8 copies of a hi‐resolution digital book proof. We accurately matched the signed‐off proofs on press. The text blocks and cover were hand collated to avoid any marking of the Curious Iridescent material. Print production, lamination, folding and binding were all completed in‐house.
*A visually stunning and captivating result achieved within a tight budget
*Excellent lift and detail achieved on the coated and uncoated materials
*Vibrant punchy images Smooth consistent areas of solid colour
*Excellent cross‐spine match‐ups: colour and positioning
*Accurate and well executed complex binding
This publication has been shortlisted in the PrintWeek Awards 2017
To discuss your publication with Park please contact Alison Branch on: firstname.lastname@example.org
“Thank you Park. The quality is amazing.”
Amy Moffat, Studio Cremer, Junko Magazine