Park Communications Ltd
020 7055 6500

Hylink Partnership Agreement Signing

  • Hylink The British Museum Frame
  • Hylink The British Museum Canvas Frame 2
  • Hylink The British Museum Canvas Frame 3
  • Hylink The British Museum ready for installation
  • Hylink The British Museum Canvas Frame installation
  • Hylink The British Museum Canvas Frame

Hylink Group is China's largest independent digital advertising agency. With an expansive global reach, they help clients navigate the Chinese market and achieve their goals.

Hylink’s clients, (the world's second biggest e-commerce website), and Alfilo Brands (an industry leading consumer products company) signed a partnership agreement with The British Museum.


The challenge

The renewal of the partnership agreement was to be marked by a signing ceremony and exclusive dinner at the British Museum.

Following a competitive tender process, Hylink chose DisplayByPark to help transform the location in to a powerfully branded back drop. The work had to be suitable for the exclusivity of the occasion, and installation within a challenging 10 minute time-frame!


The results

*Using freestanding covered frames, stands and cut-to-shape graphics, we transformed the venue.

*We created a powerful, branded backdrop which provided a photo opportunity for the gathering of global industry leaders.

*Our colour consistent print ensured the brand colours were 'held' across all the elements within the display.

*There was a last minute change to the location of the event within the museum. This meant rapid on-site changes to the supporting mechanisms, however, installation was still completed within the 10 minute time-frame.

Hylink was completely ‘wowed’ by the quality and impact of the displays. As a result they are installing the frames into their UK offices to show their clients.


Our solution

We had bespoke, shaped, freestanding frames specially constructed (5m x 3m and 3m x 2m). These were then covered with a branded canvas print.

For the canvas, we recommended a block-out fabric, which enabled a vibrant reproduction and ensured no light would show through during photographs at the signing ceremony.

We also produced bespoke black stands and printed cut-to-shape graphics.

Technical drawings of the proposed frame, and photographs of each element were sent to Hylink’s Head Office in China for approval.

Our GMG colour profiles (calibrated for the highest stability and consistency) ensured that we accurately matched colour across the different substrates.

To make sure we met the 10 minute time-frame, eight staff were on-hand to move the large canvas frames into position and deal with any installation issues.

A last minute change in location within the Museum, prevented us using the planned frame supports, but our ingenuous installers quickly created clamps and hooks on the spot, all within the allotted 10 minute time-frame.


To discuss your event project with Park, please contact us and take a look at:




“I really enjoyed working with you. We will definitely contact you for future cooperation”.

Renae Yu, Account Executive – Hylink UK

  “Thanks for your support at the event last night. Everything looked superb. I shall be recommending you to others”.

James Hebbert, Managing Director – Hylink

All work