Park Communications Ltd
020 7055 6500

Heesen Yachts: Galactica Star book

Marketing.

Smooth sailing
Founded in 1978, Heesen Yachts has become one of the world's leading yacht builders.  Custom built to the highest standards, all their yachts have one thing in common: the performance of luxury.

 

The challenge
In the summer of 2013, Heesen Yachts commissioned a case-bound book to celebrate the building of their 65 metre flagship superyacht, Galactica Star.  The book was to capture the attention of an international audience and to convey the superb quality and luxury of this exceptional yacht.

Heesen required an eye catching cover and case binding, 140 pages of stunning imagery, 1,000 copies in total over two languages, and delivery in a short timeframe.

 

Our solution
The cover and endpapers were printed on Splendorgel Extra White, a very white stock.  An arresting impression of a ship’s bow splashing through the sea was created using a perfectly registered multi-level debossing of the printed cover sheet.  The luxurious nature of the yacht was emphasised using a blue metallic foil for the ship’s name on the front cover and spine.

The images were retouched and machine proofed on press.  A 240 line screen was used to retain detail.
Park’s ISO 12647 colour management system allowed us to achieve a very close match to the scatter proofs and excellent colour consistency.  Gloss and matt varnishes were applied to make the images stand out and to achieve a near photographic quality.

All proofing, corrections and print production took place in-house, while a member of the Park production team personally supervised the debossing and case binding at specialist partners.

Advance copies were delivered by the Park team to Italy and later the finished product to the Monaco Boat Show for the launch event.

"I have worked with Park on several bespoke projects and I'm very satisfied, not only by the quality of the work they deliver, but also by the smooth process. They are a flexible and enthusiastic team, quality oriented and they deliver on budget. I am also very impressed by the range of services they provide and the fact that they are happy and good at working with a team of different suppliers."

Sara Gioanola, Heesen Press and PR


All work