Park Communications Ltd
020 7055 6500

Blohm+Voss

Blohm+Voss is a German shipbuilding (superyachts) and engineering works who also oversee the maintenance and repair of large cruise ships.  The Blohm+Voss magazine is a journal for their exclusive customer base.

The Challenge

In the third annual journal they consider invention and reinvention through the stories of remarkable people doing remarkable things.  It celebrates the thinkers, explorers the researchers  and craftsmen – extraordinary people.  The Blohm+Voss magazine had to appeal to an exclusive audience of luxury yacht owners.  It was designed with flashes of fluorescent yellow to lift the magazine beyond the usual 4 process colours.  The publishers asked us to help add creativity in a cost effective way while maintaining a magazine feel.

 

Our Solution

To add interest and help convey an upmarket magazine feel, we proposed including a throw‐out.  To add further interest to the reading experience, we also proposed including a section with shorter pages.  The throw‐out was used to highlight the 25th anniversary of one of Blohm+Voss’ most iconic yachts, originally launched in 1991.  The line‐up of the image was very accurate and opens up to a further explanation of the iconic superyacht.  The shorter pages, also on a different stock, were used to highlight creativity inspired by the sea, three artists’ reflections of our relationship with the sea.  It clearly stands out from the rest of the magazine and encourages the reader to engage.

Initially the customer specified a ‘Plike’ material for the cover (a textured paper with a plastic‐like  coating suitable for embossing, foil blocking and litho printing).  However, Plike was outside the customer’s budget, so we suggested using an uncoated material with soft‐touch laminate which would give a similar ‘look and feel’ but at a fraction of the cost.  Blohm+Voss wanted the journal to open flatter than most magazines, so we proposed a section sewn binding technique.  We asked for open artwork files to enable us to adjust the images for any line‐ups and to allow for the binding hinges.

A 200# screen, and image and plate profiles specially developed to achieve the best results on the  respective papers, were applied for each of the materials.  Hard drying inks, adapted for uncoated materials, were used for the production of the uncoated text sections.  Proofs were supplied as hi‐resolution Epson proofs on uncoated paper for the uncoated material sections, and coated paper for the coated material sections and for the cover.  Adhering to ISO 12647‐2 (2013) colour standard, we accurately matched the signed‐off proofs.  Print production and folding were completed in‐house, while a member of our production team supervised the thread sewing and foiling of the cover at the outworkers.

The Results

*A visually stunning and captivating but cost effective result

*Excellent lift and detail achieved on the uncoated materials

*Excellent cross‐spine line‐ups throughout on images for colour and positioning

*Consistent and dense blacks

*Smooth clean areas of solid colour

*Eye‐catching, clean foil blocking

*Accurate folding and section sewn binding

 

This publication has been shortlisted in the PrintWeek Awards 2017

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

“We are delighted with Blohm+Voss and would love you to submit it for a print award.”

Felicity Salmon – The Superyacht Group 


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