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White paper: Sustainable print for sustainable business
Sustainable print is an opportunity to showcase your eco-credentials, to investors and customers alike. In Park’s 15 years as one of the UK’s leading environmental printers, interest in sustainable printing has grown from a trickle to a flood. Still, misconceptions abound. Many believe eco-friendly materials will be poor quality. In fact, some of the most …
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Fine art printing: a guide to stunning image reproduction
The ‘perfect’ printed image depends on good communication with your printer. Informed buyers will find it far easier to achieve their desired results. There’s a ripe opportunity to print higher-quality images, with far less complexity, for publishers and artists who are better-informed about the factors that lead to outstanding print reproduction. At Park, we’re often …
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Auction catalogue printing: 11 creative tips
In an interview with Antiques Gazette, Christie’s boss Guillamme Cerrutti welcomed online auctions as part of the mix – but he stressed that… ‘…live auctions “are the essence” of what Christie’s does and they will return. “The future will be omnichannel,” he said.’ True ‘omnichannel’ marketing means presenting a consistent experience to audiences on their channel …
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Sustainable printing tips: download our free guide
Some businesses view sustainability as a challenge. For anyone involved in print, it’s an opportunity. Creative professionals revel in the countless new papers and creative options coming to market. Marketers and business leaders eye up the benefits of positioning their businesses as eco-friendly brands. But ‘sustainable’ means different things from one business to the next. …
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10 cost-saving tips for print productions
We’ve collated 10 tips that can help you save money on your next print production. To tally the potential savings, we’re using a 2,000 magazine print run as an example, but these points can be applied to any number of products. Now that digital has taken over as the mass-media format, print orders are becoming …
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The digital question for independent magazines
The indie mag scene has always prided itself on creating a stunning product. With smaller budgets and less name recognition, creating a magazine with high production values and brilliant writing is the best way to gain recognition. But that doesn’t necessarily get the eyes on your work that your title deserves. The power of digital …
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10 indie magazines tackling sustainability
Independent magazines have always pushed the boundaries of culture. This hasn’t always been to their financial advantage. More often a labour of love than a business, they’re typically side projects alongside somebody’s day job. Sadly, many are too short-lived. But this is also part and parcel of what makes the indie mag. With principles and …
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Social distancing signage: creativity can make public spaces safer
Creative social distancing signage is more likely to be noticed, and encourage people to use public spaces safely. To change people’s behaviour, you have to engage them emotionally. So says Andy Briscoe, Creative Director and the brains behind the much-lauded ‘Normville’ campaign. Coming from agency JDO, Normville communicates social distancing using a series of fictional …
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