Instagram Live: Park & magCulture talk magazine printing during lockdown
In our article last month on the magazines tackling sustainability, we noted that ‘indies mags are ‘uniquely adept at capturing cultural shifts… tackling complex issues with intellect and sensitivity.’
Unsprising, then, that indie titles have proven a resilient and popular media format, even as the majority of brands have gone into hiberanation.
Last week, Park MD Alison Branch joined Jeremy Leslie for the MagCulture Presents broadcast over Intstagram live.
If you weren’t lucky enough to catch the broadcast, you can watch it here.
This half-hour chat covers the possibilties of printing during lockdown, and the magazine titles that are continuining to reach and entertain audiences at home.
Magazine printing: hands off, where possible
As Alison explains, the early stages of production, such as file checking, can be done from home.
The printing, however, is still relatively labour intensive, requiring a re-think around processes so that staff can work safely whilst observing social distancing measures.
Innovation and continuation on the indie mag scene
Print runs are down, as bricks-and-mortar stores and some distributors have suspended operation.
This has sadly been problematic for some titles; but others have made commendable efforts to keep readers engaged and show cameraderie with industry partners.
One great example is the ‘Clash Cares‘ initiative from Park Clash magazine, intended to:
..to topple the barriers of self-isolation, using our editorial as a means to foster a renewed sense of community amongst fans of music, film, and fashion…
…through a mixture of video and online content.
Magazine printing with Park
Park is proud to be the UK-leading printer of indie mags, printing over 120 titles including Riposte and It’s Nice That’s Printed Pages.
With an unparalleled range of printing technology under one roof, we’re experts in helping publications stand out from the magazine rack for any budget: from corporates such as Facebook and Unilever, to new independents printing their editions.
Our work repeatedly scoops prestigious industry accolades – most recently, PrintWeek Bespoke Magazine Printer of the Year 2019.
Find out more about magazine printing with Park.