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Social Distancing Signage Printing for an Investment Bank

This global investment bank urgently needed social distancing signage in order to reopen its offices safely during Covid-19.

As an incumbent printer for the bank’s customer communications, Park was already trusted as a creative partner – something that proved invaluable for this complex and challenging brief.

The bank requested 43 separate designs, in seven different languages, dispatched to 15 countries in Europe, Africa and the Americas.

The materials were a particular challenge. The signage needed to adhere to various surfaces, appear in consistent corporate colours, and in the case of floor graphics, anti-slip coatings were required.

The client suggested 3M floor vinyl. However, due to a pandemic-related spike in demand, global stocks of this material was months away from replenishment.

Park discussed with the client the full range of indoor and outdoor surfaces where signage would need to be applied: indoor, outdoor, floors, leather seating, office walls, bathrooms and desks.

We reached out across its far-reaching supplier network to find suitable materials, and successfully delivered the first orders to EMEA locations in only three days from order.

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