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Getty Images: trend report marketing book

HARD-DRYINGinks
MIXEDpaper stocks
PURbinding

Following a previous successful project, Getty Images returned to Park for a photography book to support their annual Creative in Focus exhibition.

Given Getty’s line of work, impactful imaging was key. We used a mixture of coated and uncoated stocks throughout to show each image at its finest, and for the cover, Brossulin White XT stock, famed for its amazingly bright appearance and soft texture.

Due to the premium nature of Brossulin, three different front covers were designed, and rigorously tested for durability.

Park’s established supplier network also helped to secure marketing exposure for Getty, who forged an exclusive supplier agreement with Fedrigoni, the paper supplier, in return for promoting the book to their contacts.

Another happy client, and another achievement for Park – both on and off the page.

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Case Study Slider

Client testimonial

“Every bit as superb as we knew they’d be, based on our previous experience with Park!”

David Stanley, Senior Director of Marketing, UKI & Nordics, Getty Images

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