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Auction catalogue printing: 11 creative tips

Auction catalogue printing: 11 creative tips

In an interview with Antiques Gazette, Christie’s boss Guillamme Cerrutti welcomed online auctions as part of the mix – but he stressed that… ‘…live auctions “are the essence” of what Christie’s does and they will return. “The future will be omnichannel,” he said.’ True ‘omnichannel’ marketing means presenting a consistent experience to audiences on their channel …

Sustainable printing tips: download our free guide

Sustainable printing tips: download our free guide

Some businesses view sustainability as a challenge. For anyone involved in print, it’s an opportunity. Creative professionals revel in the countless new papers and creative options coming to market. Marketers and business leaders eye up the benefits of positioning their businesses as eco-friendly brands. But ‘sustainable’ means different things from one business to the next. …

10 cost-saving tips for print productions

10 cost-saving tips for print productions

We’ve collated 10 tips that can help you save money on your next print production. To tally the potential savings, we’re using a 2,000 magazine print run as an example, but these points can be applied to any number of products. Now that digital has taken over as the mass-media format, print orders are becoming …

The digital question for independent magazines

The digital question for independent magazines

The indie mag scene has always prided itself on creating a stunning product. With smaller budgets and less name recognition, creating a magazine with high production values and brilliant writing is the best way to gain recognition. But that doesn’t necessarily get the eyes on your work that your title deserves.  The power of digital …

10 indie magazines tackling sustainability

10 indie magazines tackling sustainability

Independent magazines have always pushed the boundaries of culture. This hasn’t always been to their financial advantage. More often a labour of love than a business, they’re typically side projects alongside somebody’s day job. Sadly, many are too short-lived. But this is also part and parcel of what makes the indie mag. With principles and …

Social distancing signage: creativity can make public spaces safer

Social distancing signage: creativity can make public spaces safer

Creative social distancing signage is more likely to be noticed, and encourage people to use public spaces safely. To change people’s behaviour, you have to engage them emotionally. So says Andy Briscoe, Creative Director and the brains behind the much-lauded ‘Normville’ campaign. Coming from agency JDO, Normville communicates social distancing using a series of fictional …

Future of Magazines: Webinar Hosted by Park

Future of Magazines: Webinar Hosted by Park

Many businesses have struggled during Covid-19, but some magazines have proven surprisingly resilient. Whilst reduced ad budgets have caused some to stop printing, many have continued to reach audiences at home – some have even grown in popularity. What does this tell us about the magazine as a business model? Has the supposed ‘decline of …

The Future of Print: Park Speaks to 5Eleven Mag

The Future of Print: Park Speaks to 5Eleven Mag

Much of the dialogue around print and digital publishing pitches the two as alternatives. But is this really the case? The hand-wringing has largely stemmed from declining sales of mass media titles such as newspapers, as brand budgets have flowed towards digital media, and as publications have shifted their focus online. The magazine publishing scene …

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Email Alison at info@parkcom.co.uk, call 020 7055 6500, or click below for more ways to get in touch.

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