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Print Playbook 2022: marketing best practice for consumer brands

Print Playbook 2022: marketing best practice for consumer brands

Many brands today are re-evaluating their relationship with digital marketing, as the costs of advertising increase and consumers’ attention becomes harder to capture. Print presents an opportunity to connect with customers in ways that digital cannot – but after two decades of digitalisation, how best to incorporate print into a modern marketing strategy? This free …

Print x digital: the role of print in the marketing mix

Print x digital: the role of print in the marketing mix

The debate around ‘print vs. digital’ is misguided. Pioneering luxury, fashion and direct-to-consumer brands are treating them as complementary channels, to maximise customer engagement and lifetime value. “…the brand was concerned it wasn’t connecting deeply to its evolving target audiences — a mix of up-and-coming Millennials, high-earning Gen X’ers, and downsizing Boomers.” In order to …

COP26: time to reflect for sustainable businesses

COP26: time to reflect for sustainable businesses

This week, world leaders and climate change experts are gathering in Glasgow for the COP26 summit, working to set climate targets and discuss the future of global sustainability. This spotlighting of climate issues by world leaders serves as a welcome opportunity for us, as business leaders, to reflect on our own practices. As the UK’s …

9 sustainably-printed annual reports, reviewed by Park

9 sustainably-printed annual reports, reviewed by Park

Annual report & accounts documents have two purposes: as functional, regulatory items, and as shareholder marketing. They have a wide reach, and a long shelf life. Each one may spend 12 months in a boardroom, on a waiting area coffee table, or in the homes of investors. Today, many annual reports reflect shareholders’ interests in …

White paper: Sustainable print for sustainable business

White paper: Sustainable print for sustainable business

Sustainable print is an opportunity to showcase your eco-credentials, to investors and customers alike. In Park’s 15 years as one of the UK’s leading environmental printers, interest in sustainable printing has grown from a trickle to a flood. Still, misconceptions abound. Many believe eco-friendly materials will be poor quality. In fact, some of the most …

Fine art printing: a guide to stunning image reproduction

Fine art printing: a guide to stunning image reproduction

The ‘perfect’ printed image depends on good communication with your printer. Informed buyers will find it far easier to achieve their desired results. There’s a ripe opportunity to print higher-quality images, with far less complexity, for publishers and artists who are better-informed about the factors that lead to outstanding print reproduction. At Park, we’re often …

Auction catalogue printing: 11 creative tips

Auction catalogue printing: 11 creative tips

In an interview with Antiques Gazette, Christie’s boss Guillamme Cerrutti welcomed online auctions as part of the mix – but he stressed that… ‘…live auctions “are the essence” of what Christie’s does and they will return. “The future will be omnichannel,” he said.’ True ‘omnichannel’ marketing means presenting a consistent experience to audiences on their channel …

Sustainable printing tips: download our free guide

Sustainable printing tips: download our free guide

Some businesses view sustainability as a challenge. For anyone involved in print, it’s an opportunity. Creative professionals revel in the countless new papers and creative options coming to market. Marketers and business leaders eye up the benefits of positioning their businesses as eco-friendly brands. But ‘sustainable’ means different things from one business to the next. …

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