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Print Playbook 2022: marketing best practice for consumer brands

Print Playbook 2022: marketing best practice for consumer brands

Print presents an opportunity to connect with customers in ways that digital cannot – but after two decades of digitalisation, how best to incorporate print into a modern marketing strategy? Click here to download the guide for free, or scroll down to see what’s inside. What’s in the playbook? This free playbook from Park draws …

Successful print marketing starts with customer data

Successful print marketing starts with customer data

It’s surprising how many brands get carried away with the idea of ‘doing a magazine’, with little thought for how it will resonate with readers or support business objectives. Bumble, the dating app, tried to launch an eponymous publication a few years ago and never made it past the first issue. You can speculate as …

Park wins Environmental Company of the Year – SME, at the 2022 Printweek Awards

Park wins Environmental Company of the Year – SME, at the 2022 Printweek Awards

Park is thrilled to announce that we have once again been named Environmental Company of the Year at the Printweek awards. Judges said… “When you’re an environmental trailblazer, then in theory the law of diminishing returns applies. Not in Park’s case.” Park won the award thanks in part to the work we’ve done to educate …

Digital printing: Park acquires HP B2 digital press

Digital printing: Park acquires HP B2 digital press

Park is pleased to announce our recent purchase of a new HP B2 digital press, which was installed this February. With all the latest features, including high definition printing heads, this new acquisition marks continued growth and expansion at Park’s London facility, where an increasing range of services is being brought under one roof in …

QR codes and AR in print: a marketer’s guide

QR codes and AR in print: a marketer’s guide

The most effective uses of QR codes build additional engagement into printed media, and help brands gain direct relationships with their customers. Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America, notes that ‘print today doesn’t stand separate from your digital strategy.’ In truth, many marketers are probably continuing to treat offline and …

Print x digital: the role of print in the marketing mix

Print x digital: the role of print in the marketing mix

The debate around ‘print vs. digital’ is misguided. Pioneering luxury, fashion and direct-to-consumer brands are treating them as complementary channels, to maximise customer engagement and lifetime value. “…the brand was concerned it wasn’t connecting deeply to its evolving target audiences — a mix of up-and-coming Millennials, high-earning Gen X’ers, and downsizing Boomers.” In order to …

COP26: time to reflect for sustainable businesses

COP26: time to reflect for sustainable businesses

This week, world leaders and climate change experts are gathering in Glasgow for the COP26 summit, working to set climate targets and discuss the future of global sustainability. This spotlighting of climate issues by world leaders serves as a welcome opportunity for us, as business leaders, to reflect on our own practices. As the UK’s …

9 sustainably-printed annual reports, reviewed by Park

9 sustainably-printed annual reports, reviewed by Park

Annual report & accounts documents have two purposes: as functional, regulatory items, and as shareholder marketing. They have a wide reach, and a long shelf life. Each one may spend 12 months in a boardroom, on a waiting area coffee table, or in the homes of investors. Today, many annual reports reflect shareholders’ interests in …

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