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Wrap Magazine: bespoke interactive art magazine

5 pull-outposters
Hologram on front cover
3 stocksgloss, uncoated & satin
NomineePrintweek awards 2024

Wrap Magazine is a celebration of illustration, design and culture, with an innovative feature in every issue: five pull-out sheets of wrapping paper designed by featured artists.

Wrap needed a printer who could deliver high quality productions and meet the required high standard for the magazine’s removable posters. 

To channel artistic spirit and add intrigue to the reader journey, the magazine uses a mixture of uncoated, satin, and gloss stocks in the text, with Park advising on the most cost-effective section breaks.

For further interest and tactility, a Buckram embossed uncoated cover was added.

To add a further eye-catching feature on 50% of the copies, a hologram was placed on the front cover. These were perfectly colour-matched and registered with the printed image, and their positioning was so accurate that, according to Jeremy Leslie of magCulture, it was difficult to discern which copies carried the hologram.

The result was a cost-effective and visually stunning, interactive and tactile magazine with high-quality colour reproduction, detail and vibrancy.

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