Unusually Brilliant Brands: Watson & Company portfolio
Watson & Company wanted Unusually Brilliant Brands to be a visual celebration of their achievements, to be shared with partners, clients, teams and collaborators.
Park helped them meet the objectives of creativity, innovation and sustainability, selecting for the text Extract Moon, an unusual material made partly from recycled coffee cups (196 per book, to be precise).
Striking Gmund Electric Blood was chosen for the cover, finished with eye-catching foiling.
During proofing, Park collaborated with the client’s retouchers, making recommendations on the images to ensure the finished production looked spot-on.
As with every Park project, we observed the ISO 12647-2 colour management standard, ensuring faithful reproductions of the agency’s brilliant work.
“Park assisted us from the get-go, always open to new processes (and pages) pushing the production boundaries, they helped elevate it into the beautiful publication we visualized it to be.”