Standard Chartered Bank: carbon neutral printing
Ahead of Davos 2020, Standard Chartered Bank briefed Park on ‘Opportunity 2030’ a special report on how investors can contribute to the UN’s Standard Development Goals.
The report was to be handed out to attendees at the event, and also distributed among senior staff at Standard Chartered HQ.
Given the subject of the report, the client wanted the publication itself to reflect the bank’s environmental objectives.
A carbon neutral production was chosen, with the carbon produced offset against a scheme to provide clean drinking water in Odisha, India.
For additional audience engagement, a QR code was printed on the back, allowing readers to scan and learn more about the project.
The report was printed on 100% recycled ‘Revive’ stock: 300gsm for the cover and 120gsm for the text, delivering optimal green creds with a stylish matt finish.
Client testimonial
“Opp2030 has gone down really well and people really like the way it looks (and feels!)”
