Sir Kensington’s: Sandwich magazine & impact report printing
Independent media company TCO London created Sandwich magazine for their New York-based client, the condiment manufacturer Sir Kensington’s. The magazine aimed to enhance Sir Kensington’s brand, and spark interest in customers beyond simply buying their products.
Park made an obvious choice for TCO London, thanks to our proven track-record that aligns with the client’s commitment to sustainability and social causes, and our experience in delivering projects for US clients. Park’s industry-leading portfolio in independent magazines, with our expert advice on materials and finishing options, helped to seal the deal.
In place of a fifth edition of Sandwich, Sir Kensington’s wanted to produce a B2B publication focused on sustainability. The Integrity Report was to be more interesting than a standard corporate statement, showcasing their status as a B Corp company, vowing to be a force for good socially, and environmentally.
Sir Kensington’s implemented many of the qualities of Sandwich into their Integrity Report – being the same size, with a similar page count. This tied the two publications together to maintain a coherent brand image, whilst The Integrity Report was differentiated through the use of recycled materials, an uncoated cover, and a 4pp tip-in inside back cover.
Sandwich magazine was printed on FSC-certified Edixion Offset 140gsm for the text, with Galerie Plus Matt 250gsm cover, featuring a biodegradable matt laminate. For the Integrity Report, 100% Revive 250gsm was used for the cover and 140gsm for the text.
