Sahara London: fashion catalogue printing
When their previous printer unexpectedly closed in October 2020, women’s clothing brand Sahara London turned to Park to produce their catalogues.
They wanted their new printer to be closer to home, which would allow them to easily manage and press pass their regular productions, printed quarterly for the spring, summer, autumn and winter seasons.
Park fits the bill: being based in London, and highly experienced in producing stunning print for fashion and luxury brands.
The 2021 Winter Catalogue’s cover was printed on the versatile Arcoprint EW paper 300gsm, and the main text on GalerieArt Plus Matt 130gsm.
We applied a neutral seal to the matt paper used for the main text. This preserved the matt effect which sets Sahara apart from standard fashion glossies, whilst ensuring the vibrant colour and detail of the images reproduced faithfully, and also preventing marking.
Park generally produces Sahara’s catalogues with an average print run of 40,000 copies, in a turnaround of six working days.
