info@parkcom.co.uk
020 7055 6500

Nike: The Nature of Motion creative printing

AWARD-WINNINGwork
CASE-BOUND
whiteinks
FOUR-COLOURblack

Winner: Creative Use of Substrates
Digital Print Awards 2017

Finalist in Print, Design & Marketing Awards 2017
and Print Week Awards 2017

Global sportswear giant Nike needed to wow their senior executives with a hardback book celebrating Nature of Motion, the brand’s exhibit at Milano Design Week.

Park worked closely with Nike to find the perfect formula. This included changing the grain direction of the client’s preferred, premium-quality paper stock to achieve a more malleable feel.

Combining efficiency, economy and design, we digitally printed the images employing a two-hit, one-shot of black ink on fluorescent sheets, eliminating the need for sapphire coating.

A five-hit, one-shot of white ink on black dividers proved a cost-effective, stylish alternative to silk screen.

The finished book won critical claim in three industry awards that year – and, more importantly, won the approval of the client’s senior execs.

Case Study Slider
Case Study Slider
Case Study Slider

Client testimonial

“Great job – love the white ink – thanks!”

Lee Owens, Nike

RELATED CASE STUDIES

Métier by Laura Braun: hardcover photography book

Laura Braun’s Métier photography project is an intimate celebration of small businesses…

Spitfire Audio Annual: industry publication

Spitfire Audio, a music technology company, turned to Park for the Spitfire…

Christie’s and Ashley Hicks: interior wall display

Christie’s auction house commissioned interior designer Ashley Hicks to exhibit some of…

Rolls Royce Owners’ Club commemorative book

With our long portfolio luxury brands, Park was approached by St James's…

Joost van den Bergh: art gallery catalogue printing

Joost van den Bergh has dealt in art from India and Southeast…

WRAP Magazine: interactive art magazine

Not for the first time, a new client told us they were…

Twenty Years: Williams Murray Hamm branding portfolio

After 20 years as one of London’s leading branding consultancies, William’s Murray…

Hylink Partnerships Dinner: besoke printed displays

Digital advertising agency, Hylink, were tasked with creating a branded backdrop for…

Art Maze: premium digitally printed magazine

Park is proud to be a longstanding partner of Art Maze, a…

75B, A Potted History of Pret: brand book

To present to stakeholders on its 30-year anniversary, high-street food chain Pret…

On the Line: sustainably printed photography book

Park was approached by photographer Alan McFetridge to print a documentation of…

Emergent: sustainably printed art magazine

The publishers wanted the pages of their next edition to function “like…

Positive News magazine: carbon neutral printing

When this magazine approached Park in 2015, they arrived not only with…

Stardust by Stefano Curto: Halycon Gallery exhibition catalogue

Modern-art haven Halcyon Gallery needed out-of-this-world exhibition catalogues for Stefano Curto’s Stardust…

ANXY: international indie mag printing

When Park met Anxy founder Indhira Rojas, our reputation had gone before…

Halcyon Gallery: Ernesto Canovas art exhibition catalogue

The Halcyon Gallery needed exhibition catalogues that could capture the striking artwork…

Lawrie Cornish: bespoke agency pitch book

Lawrie Cornish, a design, marketing and PR agency that represents high-end property…

Kingfisher annual report: sustainable printing

Sustainability is important for Kingfisher plc, an international home improvement company which…

The Zig Zag Building: commercial property brochure

Design agency Pollitt & Partners approached Park to create compelling pre-let brochures…

20 Great Queen Street: luxury property promotional book

Few Park projects span 5 months – but this was no ordinary…

Beber Mi Sudor: story-telling photo book

Photographer Jake Green and art director Melanie Mues were commissioned to produce…

Datadog Annual Global Summit: multi-format event printing

Datadog’s London summit was the analytics company’s first chance to wow the…

Map printing: sustainable maps & posters for Urban Good

Urban Good green city maps resemble the OS maps you might take…

DD London: upmarket property brochure

Dorset House is marketed not just as a home, but also as…

Christie’s Audrey Hepburn sale: auction house display printing

Park is proud to be Christie’s: preferred partner on the most complex…

Twelfth Night by Mary McCartney: photography book

Photography Mary McCartney took the gig of a lifetime: an exclusive opportunity…

Ted Baker summer collection catalogue printing

Ted Baker needed to capture the strong, textured fabrics and vivid colours…

Mulberry: Cara Delevingne look-book printing

Fashion brand Mulberry needed to capture the uniquely British essence of their…

L’Artisan Parfumeur: look-book printing

A production that stimulated the senses in more ways than once...

Immortal: photography prints box set

Photographers Warren de Preez and Nick Thornton Jones needed a boxset of…

Saatchi Gallery 'Art of Shopping' exhibition: replica prints

Saatchi Art, the world’s leading online art gallery, needed high-quality recreations of…

RELATED NEWS

Print Playbook 2022: marketing best practice for consumer brands

Print Playbook 2022: marketing best practice for consumer brands

08 Dec 2021

Many brands today are re-evaluating their relationship with digital marketing, as the costs of advertising increase and consumers’ attention becomes harder to capture. Print presents an opportunity to connect with customers in ways that digital cannot – but after two decades of digitalisation, how best to incorporate print into a modern marketing strategy? This free …

Print x digital: the role of print in the marketing mix

Print x digital: the role of print in the marketing mix

08 Dec 2021

The debate around ‘print vs. digital’ is misguided. Pioneering luxury, fashion and direct-to-consumer brands are treating them as complementary channels, to maximise customer engagement and lifetime value. “…the brand was concerned it wasn’t connecting deeply to its evolving target audiences — a mix of up-and-coming Millennials, high-earning Gen X’ers, and downsizing Boomers.” In order to …

Fine art printing: a guide to stunning image reproduction

Fine art printing: a guide to stunning image reproduction

11 May 2021

The ‘perfect’ printed image depends on good communication with your printer. Informed buyers will find it far easier to achieve their desired results. There’s a ripe opportunity to print higher-quality images, with far less complexity, for publishers and artists who are better-informed about the factors that lead to outstanding print reproduction. At Park, we’re often …

GET IN TOUCH

Send Alison a note with your brief or enquiry, and we'll get back to you shortly.

What is 11-5?

Alternatively, click here for more ways to get in touch.

GET IN TOUCH