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Nike: The Nature of Motion creative printing

AWARD-WINNINGwork
CASE-BOUND
whiteinks
FOUR-COLOURblack

Winner: Creative Use of Substrates
Digital Print Awards 2017

Finalist in Print, Design & Marketing Awards 2017
and Printweek Awards 2017

Global sportswear giant Nike needed to wow their senior executives with a hardback book celebrating Nature of Motion, the brand’s exhibit at Milano Design Week.

Park worked closely with Nike to find the perfect formula. This included changing the grain direction of the client’s preferred, premium-quality paper stock to achieve a more malleable feel.

Combining efficiency, economy and design, we digitally printed the images employing a two-hit, one-shot of black ink on fluorescent sheets, eliminating the need for sapphire coating.

A five-hit, one-shot of white ink on black dividers proved a cost-effective, stylish alternative to silk screen.

The finished book won critical claim in three industry awards that year – and, more importantly, won the approval of the client’s senior execs.

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Client testimonial

“Great job – love the white ink – thanks!”

Lee Owens, Nike

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