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Mitchells & Butlers: Annual Report and voucher printing with added security requirements

PersonalisedQR codes
Litho & digitalhybrid production
100%recycled materials
Mixedstocks

Mitchells & Butlers came to Park to print their latest annual report, designed by Gather London.

The report was printed on 100% recycled materials, and Park expertly ensured that the images, which were a standout element of the report, were reproduced to stunning quality.

The cover and review section of the report is printed on Revive 100 Silk. This smooth paper allowed for superior image reproduction of these image-heavy pages.

The accounts section which followed, was printed on Revive 100 uncoated stock, a transition between materials which complemented the split between the colourful review section and the simpler accounts pages.

The report was produced entirely in-house at Park, being printed, laminated and PUR bound in our London factory.

We also produced the ancillary documents to mail with the annual reports, including the Chairman’s letter, a Notice of Meeting, and personalised Proxies.

Another key part of the production was the shareholder discount booklets, with 12 vouchers for shareholders to use at the Mitchells & Butlers pubs and restaurants. These required security features to ensure they could only be used once, and posed a technical printing challenge which Park fulfilled by using a combination of both digital and lithographic printing.

The voucher booklets were printed litho to make the printing process more economical and to allow for the inclusion of a metallic ink which prevented fraudulent creation of vouchers through photocopying.

Park then created, managed, and over printed 840,000 QR codes digitally, each code being unique to a single voucher.

Lastly, we managed the mailing of the annual reports, vouchers and ancillary documents, using a mailing matrix to determine which shareholders would receive which of these documents.

 

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