Guccifest: bespoke brand magazine printing
Gucci partnered with i-D magazine to release a collaborative magazine promoting their online Guccifest.
The i-D team, who designed this bespoke publication, made sure to heavily incorporate Guccifest’s brand colour: a bold red which Park was able to faithfully reproduce on press.
The text was printed on the high bulking Arctic Matt 100gsm. This lighter-weight alternative to 115gsm options offers distribution cost savings, whilst feeling just as thick as a heavier silk or satin paper.
To maximise the sustainability of this production, a water-based, matt aqueous coating was applied as an environmentally friendly alternative to a matt laminate.
A 2pp insert, printed on 190gsm Edixion, was bound-in between the 16th and 17th pages of the magazine, with a perforation allowing for easy removal by the reader. An attractive poster and insert sheet were also enclosed, hand-inserted by the Park team.
The Gucci issue was distributed with the Fall issue of i-D, bound together with a high-quality, 4mm elasticated grey band.
