FARFETCH & Burberry: luxury fashion lookbook printing

Luxury fashion brand Burberry and fashion retailer FARFETCH wanted to print a lookbook to celebrate the launch of a new range of Burberry’s iconic gabardine coats, used for the first time in quilted and puffer designs.

The lookbook comprised uncoated and gloss papers, with recycled Evolution 100% uncoated 135gsm used for most of the pages and Galerie Gloss 150gsm for optimal reproductive detail in two key sections. The cover was printed on Evolution 100% uncoated 300gsm, and the production was PUR bound.

This production required a quick turnaround of only 48 hours – and with two different stocks, each requiring specialist colour management, an experienced eye was needed during proofing to present the brands’ photography faithfully on every page. Park undertook the proofing process in house. Book proofs were produced to check the positioning of the gloss pages, and ensure that the content, look, and feel of the magazine was up to scratch.

Thanks to our previous experience printing for Burberry and other fashion brands, Park was trusted to pass on press on behalf of the client.