Dunhill: luxury fashion look-book printing
Luxury fashion brand Dunhill needed a high-quality catalogue to showcase their new menswear collection.
A tight turnaround and a last-minute change of stock gave Park just four days to print 34,000 copies. Leaning on our broad industry network, we sourced all 200,000 necessary sheets from across the UK, plus 18,000 sheets of Colourplan Smooth Embossed paper in less than 24 hours.
Multiple processes were customised and adapted based on the unique demands of the project: matt foil applied with minimum heat and pressure to ensure crisp edges, and debossed divider pages hand-fed to the binder, which was slowed down to process the lightweight materials.
Print production, folding and binding were all completed in-house at Park, and a single team member signed off every stage of production, enabling us to work at high speed without sacrificing meticulous care.
'Amazing. Fantastic. We heard back from the head honcho, too, who said, ‘WE LOVE IT!’ so this is great.'