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DD London: upmarket property brochure

HAND-TREADLEcopper saddle-stitching
UNIQUE 3-IN-1brochure
4-COLOUR PRINTING& white ink
COPPER FOILfinishing

Dorset House is marketed not just as a home, but also as a unique lifestyle.

Design agency DD London needed a brochure to excite and inspire potential buyers of this exclusive new property development, and had conceived an innovative, three-part brochure, each section with a distinct message, look and feel.

Four-colour printing was used for the two inner layers. To meet a tight budget, the outer wrap was finished with Indigo white ink: more economical than classic silk screening, but still resulting in an appropriately exclusive style.

Three different paper stocks were selected in different sizes, and this created a challenge when it came to binding. So instead of conventional saddle stitching, we used a hand-treadle saddle-stitching machine.

Flourishes such as copper foil and copper wire stitching were chosen to play off the leafy green theme.

Photography by DD London

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