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Brand Nu: carbon neutral book printing

Carbon neutralbooks
Edixion offsetstock
UV varnishedcover

After switching to Park four years ago, Brand Nu returned for their most recent duo of books, Creativity for Sale and Mindful Creative. The books are written for people working in the creative industries, providing guidance on how to launch their careers and manage their work.

Author Radim Malinic chose Park both for our environmental credentials, recycling of waste, and use of green energy. Our focus on sustainability complements the brand’s ethos of doing the right thing – both for the careers of their readers, and also for the planet. 

It was also important for Brand Nu to choose a printer with a convenient London location, ease of communication and outstanding service. With a global reputation to uphold, the brand trusted Park to deliver the work to the highest standards.

The production’s materials were all chosen with their environmental impact in mind. The cover and text pages are both printed on Edixion Offset, an uncoated and FSC-certified stock.

Park’s facility is carbon neutral, and Brand Nu also chose to offset the carbon of the books’ materials through a ClimatePartner carbon offsetting forest protection project in Colombia. The inside covers contain more information about Park’s sustainable printing, and QR codes linking to the offset project.

The books are PUR-bound, with soft touch laminate covers and spot UV varnish to create their bright and reflective titles. UV varnishes are made from an oil-based plastic called polyethylene, but most are now solvent-free, and they pose no issue when it comes to recycling the products.

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Client testimonial

"I'm proud to have a long term partnership with Park Communications Ltd. and the fantastic Peter Appleton and Alison Branch who make sure the production of all new titles runs as smoothly as one could dream of."

Radim Malinic, Founder and ECD at Brand Nu Studio.

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