Park Communications Ltd
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Twelfth Night Mark Rylance by Mary McCartney

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Park were privileged to have been chosen by Mary McCartney to print her new book 'Twelfth Night'.  Twelfth night follows Oscar winning actor Mark Rylance and cast backstage preparing for his ground-breaking run as Olivia in Shakespeare's Twelfth Night at the Belasco Theatre on Broadway, New York.

When it was agreed that Mary was to shoot Mark and the cast, the understanding was that she would leave as soon as he was made-up.  Rylance had never before allowed anyone to photograph him after that moment.

Mary duly began to pack up her equipment, but to her surprise Rylance leaned over and asked whether she would like to continue to photograph him and the rest of the cast (including Stephen Fry in the role of Malvolio) backstage.

The Challenge

Twelfth Night documents this intimate and privileged experience, capturing the entire performance preparation undertaken by each of the actors and musicians; from both the intense psychological preparation to the candid moments of relaxation that help balance the intensity of the performance.  Mary's work creates a fascinating juxtaposition of these intricately costumed figures in various stages of period dress, set against the backstage spaces of the theatre.

The book had to be of a very high standard.  Thomas Persson, the designer, and Mary McCartney asked Park to take a proactive role, making recommendations to deliver a captivating product that accurately conveyed the photography within a modest budget of £11,000.

The book was also required in a very tight timeframe to be ready for the launch and book signing in Oxford Street.

Our Solution

We suggested Keaykolour for the cover, an attractive, tactile, off-white, uncoated stock available at a much more cost-effective price than Colorplan.

Rather than print the front cover image directly on to the Keaykolour, we proposed the image printed onto a 200gsm board, be anti-scuff matt laminated to protect from damage in binding and subsequent handling, affixed with glue to the reverse, before being trimmed and accurately placed by hand within a debossed panel on the front cover.

Guidance was provided to the customer on how to create the cover artwork, to allow for casing and the debossed panel.

Mary and Thomas wanted a matt, tactile feel for the text. Park proposed Magno High Volume, an unusual paper only available in mainland Europe, which is both matt and high bulking.  The high bulk allowed the customer to reduce grammage, saving on paper and distribution costs, enabling the saving to be spent on adding creativity, whilst keeping within the total budget.

In order to assess which screen would give the best reproduction on the chosen paper, Park proposed a machine scatterproof for the images to be reproduced at 200# and 240# screens.

A fine 240# Sublima screen, specially developed for coated materials, together with our coated stock plate profiles and hard drying inks were chosen.

All four colour black and whites images were neutralised to minimise any tonal change likely to be incurred through the printing process (four colour black and whites are very colour sensitive to slight movements of paper during printing).

Final proofs were supplied as hi-res Epson proofs on coated paper.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while the customer passed on press.

Print production, folding and affixing the front cover printed panel were completed in-house, while a representative of Park supervised the outworker for the case binding.

As a special thank you we were invited to the prestigious book signing party and were presented with two copies, personally signed by Mary and Mark Rylance.

The Results
  • Park’s contribution in enabling the customer to achieve a more creative, tactile, captivating product within a tight timeline and a modest budget
  • Accurate reproduction of the imagery with excellent lift and retention of detail
  • Dense black and very good colour consistency on the monochrome imagery
  • Interesting tactility to the cover and text pages
  • Accurate folding and case binding
  • Image on the front cover accurately placed within debossed panel

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

"Love it!! Labour of love!! Thank you!! Super exciting!!"

Charlotte Ellis Studio Manager, Mary McCartney


All work