Park Communications Ltd
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Saatchi Art – The Art of Shopping

Online shopping giant, eBay collaborated with specialist retailer Saatchi Art to create an experimental shopping experience, which brought together art and technology to uncover shoppers' subconscious desires.

For just 48 hours, eBay and Saatchi Art invited a select number of guests to attend a personalised shopping event, called The Art of Shopping.

Before entering a gallery filled with artworks, all guests were hooked up to headsets incorporating electroencephalogram (EEG) technology – which monitors electrical activity in the brain.

This "mind-tracking technology" – supplied by tech companMyndPlay – was able to locate moments when the wearer was inspired by what they saw in front of them.  It used this to create personalised shopping carts.

Our customer, Saatchi Art, the world’s leading online art gallery, works with Grégoire A Meyer, a self-taught visual artist, whose art examines the body in its extraordinary simplicity as biological, digital and aesthetic organism.

 

The Challenge

Saatchi Art, based in Los Angeles, approached Park Display as we had previous experience of using aluminium composite.  They needed a printer in London to recreate one of Grégoire’s artworks and deliver to the gallery for the high profile 'Art of Shopping' exhibition.  At the last minute they added artist Gerzy Kosinkski a self-taught photographer to the order.

Grégoire and Gerzy both required very high quality prints, suitable for hanging in a gallery, to be delivered within twenty-four hours.  We were asked to use aluminium composite, providing them with split battens on the reverse.

Using our Vutek GS3250LX, Park had to work to a high level of colour accuracy, ensuring that artworks made in the digital process would retain the colours as closely as possible when printed in CMYK.

 

The Solution

Uniquely, within the industry, Park's large format printers have been colour calibrated to match our FOGRA certified Epson proofs.  This ensures the highest level of colour accuracy and colour consistency. 

Using aluminium composite panels, Park Display reproduced the artworks, ensuring that the colours were accurate as well as rich in colour and detail.

We routed each artwork with an accurate tool on the DYSS cutting table to make sure that all edges were finished to high standards.  As soon as the pieces were finished they were delivered to the gallery and hung in place, awaiting the opening of The Art of Shopping.

 

The Results
  • Park Display accurately colour matched reproduction on the aluminium composite panels to the original artworks
  • Delivered on time within a 24 hour turnaround timeframe
  • Both graphics had a high level of colour consistency

 

To discuss your large format job with Park

please contact James Doran on:

j.doran@parkcom.co.uk @ParkCommLondon 

#PrintedByPark


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