Park Communications Ltd
020 7055 6500

Rolls-Royce Owners’ Club

  • Rolls-Royce 2
  • Rolls-Royce 5
  • Rolls-Royce 4
  • Rolls-Royce 6
  • Rolls-Royce 1

Established in 1951, the Rolls-Royce Owners’ Club (RROC) is celebrating its 65th Anniversary.  The Club was started at a time when Rolls-Royce and Bentley were part of one company, so the Club welcomes owners and enthusiasts of both of these most respected of British Marques.

Based in Mechanicsburg, PA, the RROC is an international organization with over 6000 members living in more than 50 countries.  The Club is dedicated to serving the needs and interests of their members.  While their members are diverse geographically and in many other ways, they are united by their passion for, or ownership of, Rolls-Royce and Bentley cars of all vintages.

The Challenge

The RROC aims to make the experience of owning a Bentley or Rolls-Royce motorcar (or even just admiring the marques) much more enjoyable.  They wanted to create a publication that reflected what the RROC is about – a rich mix of the passionate, the extraordinary, and the inspired; past and present.  In addition to beautifully illustrated tales of early days of road testing or the very final Phantom VII, it includes first-hand accounts of adventure and friendship from club members the world over.  Called the ‘Strive for perfection’ the book had to be printed to the upmost quality standards, emanating design, luxury and quality.

Our Solution

With a proven history in printing for the luxury market, we were asked by St James's House Media to print the RROC year book.  The publication consisted of a case bound book, a special carry case and an invitation to a special ‘Conversation and cocktails’ event at Hudson Yards in New York City.

RROC wanted a stock to show off their photographs to the absolute maximum and have a universally smooth feel.  We suggested Galerie stain, to give the images lift and impact, while providing a smooth feel.

The cover was gloss laminated, and to eliminate the purple/red bias that can happen to images when laminated, we suggested that we retouch the cover.  Cyan, magenta and yellow were taken out of the white background of the image and replaced with a tint of black.  This kept the highlights and catch lights, and softened the shadows.  The result was a cover with more contrast and a more neutral background, so when laminated the image kept its integrity.

A 200# conventional screen, specially developed for coated materials, together with our coated stock plate profiles and hard drying inks were chosen to achieve the best results.

All four colour black and whites images were neutralised to minimise any tonal change likely to be incurred through the printing process.

Final proofs were supplied as hi-res Epson proofs on coated paper.

Adhering to ISO 12647-2 (2013) colour standard, we accurately matched the signed-off proofs while the customer passed on press.

Print production and folding were completed in-house, while a representative of our production department supervised the outworker for the case binding and foiling on the cover.

The Results
  • Our creative advice and high production values have helped the customer to achieve a highly captivating product within a tight timeline
  • Accurate reproduction of the imagery with excellent lift and retention of detail
  • Dense blacks and very good colour consistency on the older monochrome imagery
  • Accurate folding, foiling and case binding in very tight deadlines for 10,000 copiess

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark


All work