Park Communications Ltd
020 7055 6500

Rock n Roll And Fast Cars

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Rock n Roll and Fast Cars was created by Martyn Goddard, famed for his iconic images of fast cars and rock stars.  The British photographer has shot everything from AC/DC to Zagato.  He became part of the new wave music scene of the seventies, working with acts such as Blondie, The Jam, and The Cure to name a few. 

He has contributed to the Sunday Telegraph magazine and had the opportunity to work on portrait and feature shoots with some of the great artists and personalities of the time.  Working for Car, Automobile and Octane magazines, he has worked on wide ranging automotive and travel stories.

The Challenge

Martyn, with the help of Mike Pikes, produced Rock n Roll and Fast Cars, a book of photographs covering forty years plus working as a photographer.  He has always been a freelancer, which gave him freedom to work for an array of interesting magazines and record labels.  The book is all about the images, the people and automobiles.  The reader can browse the pages of photographs and read the accompanying copy and reprints of period stories.  With the help of editor David Lillywhite, the book illustrates the enjoyment Martyn had working on these assignments.

Rock n Roll and Fast Cars is labour of love, Park was entrusted to turn Martyn’s dream into something tangible.  Martyn’s enthusiasm, the subject matter and the plethora of ‘names’ involved in the production of the book, warranted the high production values that Park can bring to a project.

Our Solution

We suggested Munken Polar Rough Crisp White Buckram Finish for the case bound cover, an attractive, tactile uncoated stock which works very well with the matt foil.

Martyn wanted a gloss stock to show off his photographs to the absolute maximum, we suggested Galerie Art Gloss and using a gloss coating to give the images maximum lift and impact.

We were asked to match the special red ink to a laser sheet provided by Jacqui and approved by Martyn, we completed extensive ink trials to achieve the correct red – Red Car Red.

In order to assess which screen would give the best reproduction on the chosen paper, Park proposed a machine scatterproof for the images to be reproduced at 200# and 240# screens.

A fine 240# Sublima screen, specially developed for coated materials, together with our coated stock plate profiles and hard drying inks were chosen.

All four colour black and whites images were neutralised to minimise any tonal change likely to be incurred through the printing process (four colour black and whites are very colour sensitive to slight movements of paper during printing).

Final proofs were supplied as hi-res Epson proofs on coated paper.

Adhering to ISO 12647-2 (2013) colour standard, Park accurately matched the signed-off proofs while the customer passed on press.  We printed on the KBA with an in-line gloss coat.

Print production and folding were completed in-house, while a representative of Park supervised the outworker for the case binding and foiling on the cover and dust jacket.

As a special thank you we were presented with signed copies of the book.

The Results
  • Park’s creative advice and high production values have helped Martyn to achieve a highly captivating product within a tight timeline and a modest budget
  • Accurate reproduction of the imagery with excellent lift and retention of detail
  • Dense black and very good colour consistency on the monochrome imagery
  • Accurate folding and case binding

 

Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

“The two advanced copies have arrived. They look great! A really nice job so thank you to all the team in working so hard to get this done”.

Matt Booker, Cousin


All work