Park Communications Ltd
020 7055 6500

Rapha Mondial Issue#006

Mondial, is a bi-annual magazine from lifestyle cycle brand Rapha, containing long-form writing, photography and in-depth reportage, all connected to cycling.  The company is known for their refined and classic aesthetic, and have extended their sophisticated style to the magazine’s design.

The Challenge

To underpin and enhance their brand, Rapha publishes a cycling magazine for its loyalty customers with the name ‘Rapha Mondial’.  For the sixth issue, Park’s brief was to contribute to the creativity and tactility, and deliver an eye-catching, high quality magazine that reflected their brand, a perfect blend of luxury, performance and aesthetics and which screamed out ‘pick me up and read me’.

In this issue Rapha wanted to “up their game” in terms of the aesthetics of the magazine.  They were already using our XD screening technology (allowing both conventional and stochastic screens to be used on the same plate) and the design style was already set, so Park suggested that they continue to do so, but for this issues change the materials used.

Our Solution

To increase the interest of the reading experience, we proposed using a mixture of materials within the text: matt, gloss, uncoated, together with a tactile uncoated stock for the cover.

We prepared a number of white paper dummies, each with a different combination of papers so that Rapha could choose the mix that best reflected the brand.

We applied our unique Park XD Screening technology.  For the coated (gloss) stock, this used a 240# Sublima (hybrid) screen to the images, and a 21 micron stochastic screen to the four colour tints.  For the uncoated stock, a 200# conventional screen was used.

Within ParkXD Screening, the use of two screens within a single page, produces the best reproduction of imagery (maximum detail, vibrancy and lift) while ensuring that tints and vignettes remain smooth and even (of particular importance to Rapha).

At our suggestion, the solid black article headings were converted to print as 4 colour process in order to obtain a more dense black.  In addition, we neutralised the monochrome imagery to ensure the images maintained a consistent colour when printed.

Plate profiles, developed to achieve the best results on each material, were applied.

Epson proofs were supplied on each of uncoated and coated paper to ensure an accurate colour match on press.

Special hard drying inks were used to print the uncoated materials.

The sheets were printed to ISO 12647-2 (2013) colour standard, with the customer on-site to pass the cover and first few text sections.

All print production, folding and binding were carried out in-house, while a member of the production team supervised the foiling on the cover at the outworker.

The Results
  • An eye-catching, tactile result that calls the customer to ‘pick me up and read me’
  • A differentiated text based cover
  • Photography that is accurately and powerfully conveyed
  • Excellent lift/detail achieved throughout, including on the uncoated text sections
  • Smooth tints and pages of solid colour
  • Dense black and very good colour consistency on the monochrome imagery
  • Excellent cross-spine match-ups: colour and positioning
  • Accurate folding and PUR binding

 

This magazine has been shorlisted in the Print, Design and Marketing Awards 2018.

 

To discuss your publication please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark


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