Park Communications Ltd
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Printed Pages S/S 2018

  • Printed Pages 2018 S/S
  • Printed Pages S/S
  • Printed Pages S/S
  • Printed Pages S/S
  • Printed Pages S/S

Printed Pages is an edit of the most interesting work and features that ‘It’s Nice That’ have published online over the previous six months; a 240-page magazine that brings together the best from the creative world.

All of the features are brought to life with vivid and eclectic illustration and photography, commissioned specially by It’s Nice That’s in-house creative team.

The challenge

Park Communications were brought in to contribute to the creativity and maintain high quality production standards within strict time and budget constraints.

 

Our solution

Edel Rodriguez, the Cuban-born, American-raised illustrator, is well known for his magazine covers depicting Trump, many of which have become icons of protest around the world.  His cover illustration for Printed Pages S/S18 channels this, depicting a series of eyes tracking the artist’s name and the cover line “made you look”.

We proposed embossing the cover with a heavy sand grain emboss.  The embossing added tactility much more cost effectively than using a textured stock, and by doing so, we were able to achieve more detail, lift and vibrancy in the printing.

To add intrigue, and to mix up the pace and rhythm of reading, different pages sizes were used. We prepared white paper dummies, using a range of different material and page size combinations, to enable It’s Nice That to choose the optimum result for their design.

At our suggestion, the solid black article headings were converted to print as 4 colour in order to obtain a more dense black.  In addition, we neutralised the monochrome imagery to ensure the images maintained a consistent colour when printed.

A 200# screen, plus image and plate profiles specially developed to achieve the best results on each of the materials, were applied.

Digital book proofs and hi-resolution Epson proofs, on both uncoated paper and coated material, were provided.

Adhering to ISO12647 colour management targets, we accurately matched the signed-off proofs on press.

Print production, folding and binding were completed in-house, while a member of our production team supervised the outworker’s lamination and embossing of the cover.

The results

* A visually stunning, standout and intriguing result, achieved within tight budget constraints due to proactive cost saving and value adding proposals

* Clean lines and smooth and consistent areas of solid colour

* Excellent lift/detail achieved throughout, including the uncoated text sections with bright and bold use of colour

* Dense black and very good contrast on the monochrome imagery

* Excellent cross-spine match-ups: colour and positioning

 

This magazine has been shortlisted as a finalist in the PrintWeek Awards

PrintWeek Finalist Logo

 

To discuss your publication please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

"We use Park due to their foundations in 'quality service, technology and consultative thinking,' allowing It’s Nice That to ask questions and push each new issue of Printed Pages forward".

Jamie McIntyre, Printed Pages’ Art Director - It's Nice That


All work