Park Communications Ltd
020 7055 6500

L’Artisan Parfumeur

L’Artisan Parfumeur is an artisanal brand working with its own craftsmen to create authentic and innovative perfumes.  L’Artisan Parfumeur operates retail boutiques in  France and has a global presence.

Launched in March 2017, L'Artisan Parfumeur introduced a set of two new eaux de cologne  called ‘Au Bord de l'Eau’ and ‘Sur L'Herbe’, named after two paintings by Impressionist painters Claude Monet and Edouard Manet, respectively.

The Challenge

L'Artisan Parfumeur required a ‘look book’ style booklet for their pre‐launch event in December  2016.  200 copies of the English version and 100 copies of the French version were required  within a very tight 24hour turnaround.  The style/design of the look book was predetermined,  but Wallpaper (the designer) required us to consult on paper stocks and binding techniques.

Our Solution

Park advised on the paper stocks to be used and suggested alternative binding techniques.  We provided PDF proofs and after consulting with L’Artisan Parfumeur, we settled on the mix of  coated and uncoated stock to enhance the already tactile reading experience.   The papers were especially chosen to ensure they were HP Indigo compatible and the artwork  was processed using an HDI – 175 screening combined with customised LUT settings and proofs were supplied as HP Indigo book proofs.  In order to enhance the throw‐out page, we suggested using a lighter paper stock (115gsm) which would avoid cracking and keep the integrity of the image.  Print production, folding and PUR binding were all completed in‐house, while a representative of  Park supervised the outworkers for the side sewing, trimming and foiling.  It took 24 hours for the whole process from start to finish.

The Results

* Enabled the customer to achieve a more creative, tactile, captivating  product within an extremely tight timeline

*Excellent lift and detail achieved

*Very good contrast on imagery

*Fine detail foiling on the cover

*Accurate folding, PUR binding and side sewing

*All the above achieved in a very fast 24 hour production schedule

 

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

 

This publication has been shortlisted in the PrintWeek Awards 2017, and also in the 'Marketing collateral' category for the Digital Printer Awards.

 

“Park went above and beyond on this job – Both meeting my requirements and most importantly  coming up with creative solutions to better the project.  Their help was invaluable”

Aneel Kalsi, Art Director ‐ Wallpaper* Bespoke  


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