Park Communications Ltd
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Getty Images

Getty Images is among the world’s leading creators and distributors of award‐winning still imagery, video, music and multimedia products, as well as other forms of premium digital content. 

Every year, Getty’s global team of ‘visual anthropologists’ analyse significant events in media, popular culture, advertising and art, as well as millions of downloads and search data from gettyimages.com to forecast the trends that will drive visual communication as the year unfolds.  This year, the annual 'Creative in Focus' exhibition at the Getty Images Gallery, mapped the  evolution of our relationship with contemporary imagery at a time of significant global  developments in politics, society and technology.

 

The Challenge

Getty Images wanted to use us after we had successfully produced their Royalty Free Brochure.  The trend report was to have a more of a magazine feel, and was created to support the  exhibition.  The report had to be edgy, reflecting the trends and presenting a visual record of the  exhibition.  We were to print the report to our usual high standards while printing on a textured  stock not previously used.

Our Solution

To increase visual impact inside the report, we used a mixture of coated and uncoated material, and shortened pages.  For a more tactile cover, the chosen stock was the textured Brossulin White XT.  This stock was designed specifically for brochures, ensuring amazingly bright printing, soft, almost rubbery to the touch texture with great visual impact.  We had not printed on Brossulin White XT previously and the paper is incredibly expensive, so we conducted a print test using three different front cover designs.  We also tested for possible chipping and creasing on the cover.

We proposed to Getty that they consider using materials all sourced from Fedrigoni.  In return Fedrigoni helped market the book to their contacts, providing more PR in the process.  A 200# screen and profiles specially developed for each of the coated and uncoated materials, were used to achieve the very best production.  Proofs were supplied as hi‐res Epson proofs on uncoated paper for the cover and uncoated sections, and coated paper for the coated sections.  An Indigo book proof and book block prior to binding were also provided.

Adhering to ISO 12647‐2 (2013) colour standard, we accurately matched the signed‐off proofs while the designer and customer passed on press.  The gloss section was gloss coated, while a neutral coat was used on the uncoated stock.  On the  cover, we increased the pressure on press and used hard drying inks to make the image on the heavily textured stock, really strong and vivid.  Print production, folding and binding were completed in‐house.

The Results

*Park's high quality production enabled the customer to achieve a creative, captivating magazine

*Consistent strong and vivid colour

*Photography powerfully and accurately conveyed

*Interesting tactile and eye‐catching cover

*Excellent lift and detail achieved on both the uncoated and coated text sections

*Smooth and consistent areas of solid colour

*Dense black and very good contrast on imagery

*Accurate folding and PUR binding

 

This publication has been shortlisted in the PrintWeek Awards 2017

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

“The mag looks fantastic.  Beyond what I hoped and the print quality is exceptional.   Thank you so much for all your support in the process and I am looking forward to working with you on the next issue.” 

Gemma Fletcher, Senior Art Director – Getty Images 

 

“They look every bit as superb as we knew they’d be, based on our previous experience with Park!”

David Stanley, Director of Marketing, UKI & Nordics – Getty Image


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